20 September, 2025
u-s-consumers-face-credit-strain-says-unicus-research-ceo

The financial landscape for consumers in the United States is becoming increasingly challenging, as highlighted by Laks Ganapathi, founder and CEO of Unicus Research. During a recent discussion on CNBC’s “Fast Money,” Ganapathi pointed out that many consumers are currently stretched thin and finding it difficult to manage their credit obligations.

Ganapathi’s insights come at a time when the electric vehicle (EV) market is experiencing significant growth. He explained that while interest in electric vehicles remains high, the economic pressures on consumers are affecting their purchasing power. The discussion underscored the dual challenges of rising vehicle prices and limited access to credit, which are impacting consumer decision-making.

Consumer Credit Under Pressure

As inflation persists and costs of living rise, many consumers are reaching their credit limits. Ganapathi emphasized the importance of understanding consumer behavior in this context, noting that the strain on finances is leading to cautious spending habits. “Consumers are tapped out of credit,” he stated, indicating a significant shift in how individuals are approaching major purchases.

The impact of these financial constraints is evident across various sectors, particularly in the automotive industry. With electric vehicles becoming more mainstream, manufacturers face the challenge of balancing production costs with consumer affordability. According to Ganapathi, this dynamic could hinder the pace of EV adoption if financial conditions do not improve.

Market Implications and Future Trends

Ganapathi’s comments also highlighted potential ramifications for the broader U.S. economy. He suggested that if consumers continue to struggle with credit, it may lead to a slowdown in consumer spending, which is a critical driver of economic growth. The combination of high interest rates and stagnant wages could further complicate the financial landscape for many.

Looking ahead, the conversation on CNBC pointed to the need for policymakers and industry leaders to address these issues. While the electric vehicle market offers promising opportunities, the current credit environment poses significant challenges. Ganapathi urged stakeholders to consider innovative solutions that could ease financial pressures and promote sustainable growth in the EV sector.

As the discussion concluded, it was clear that the intersection of consumer credit and the electric vehicle market will remain a crucial topic in the coming months. The insights from Laks Ganapathi serve as a reminder of the complexities facing consumers today and the need for adaptive strategies in a rapidly changing economic landscape.