Mobile gaming company Scopely has finalized an agreement to acquire a majority stake in Loom, the Istanbul-based studio known for its hit mobile puzzle game Pixel Flow!. The game, which launched in late 2025, has quickly amassed over 10 million players worldwide, solidifying its position in the competitive gaming market.
Founded just last year by Kübra Gündoğan and Emre Çelik, Loom has distinguished itself by achieving remarkable success. According to Scopely, Pixel Flow! is the only casual game released in the past year to break into the monthly top-20 grossing charts in the United States. While the financial specifics of the deal remain undisclosed, sources indicate that the agreement is structured on a multi-year performance basis, valuing Loom at over $1 billion.
The acquisition is seen as a significant move for Scopely, which aims to enhance its development capacity in Turkey, recognized as a vibrant gaming hub in the EMEA region. Scopely’s Chief Revenue Officer and board member, Tim O’Brien, expressed enthusiasm for the partnership, stating, “The combination of creativity, willingness to iterate, and immediate traction in the mobile game space is extremely rare and impressive.” He emphasized Scopely’s commitment to supporting world-class teams and franchises, positioning this investment as part of their broader strategy to lead in the gaming industry.
The team at Loom also shared their excitement regarding the acquisition. Gündoğan remarked, “Our focus as a team has always been on developing games that deliver innovative and distinctive experiences, and as a result of this mindset, Pixel Flow! was born.” She highlighted the positive reception of the game and how it represents a new form of entertainment for players.
Additionally, Gündoğan noted that discussions with Scopely affirmed their shared passion for gaming and the potential to maintain creative autonomy while benefiting from Scopely’s extensive experience in product development and scaling. “This partnership marks the beginning of a new chapter for everything we aspire to create,” she stated.
The deal has also drawn praise from investors. Akin Babayigit, managing director at Arcadia Gaming Partners, described the exit at a billion-dollar-plus valuation as a “phenomenal result.” Having invested in Loom just months prior, he expressed pride in witnessing the company’s rapid growth and success, as it joins the ranks of Turkish startups achieving unicorn status.
Babayigit underscored Scopely’s proven track record in transforming games into enduring global franchises, indicating that the investment will provide Loom with a solid platform for continued development while preserving the creativity that initially made Pixel Flow! stand out.
As the mobile gaming industry continues to evolve, the acquisition solidifies Scopely’s position as a major player and reinforces the growing significance of talent and innovation emerging from regions like Turkey. With Loom on board, Scopely is poised to further redefine the landscape of mobile gaming in the years to come.
