Rita’s Italian Ice & Frozen Custard has launched its new fall flavor lineup, featuring the debut of the Apple Butter Concrete, a seasonal treat designed to evoke the essence of autumn. The limited-time offerings are available through October 5 at participating locations across the United States.
The Apple Butter Concrete combines Rita’s signature vanilla frozen custard with apple butter, vanilla wafers, and apple pie filling. In addition to this new creation, the chain is reintroducing its popular Pumpkin Pie Concrete, which features a blend of vanilla custard with pumpkin crème and vanilla wafers. For those looking to enjoy a variety of flavors, the new Harvest Swirl Concrete merges the tastes of apple butter and pumpkin crème into a single delightful treat.
“Fall is one of the most-anticipated seasons for dessert fans everywhere,” stated Carmela Hughley, senior vice president of marketing insights and innovation at Rita’s. “At Rita’s, it’s the perfect time to surprise our guests with new, innovative flavors that bring the warmth they crave in frozen form.”
The company aims to leverage the seasonal flavors to attract customers as cooler weather approaches. Rita’s is known as the world’s largest Italian ice brand, and it is banking on these new offerings to drive excitement and traffic in stores. The fall treats are available only while supplies last, encouraging customers to visit their local shops to try the new and returning flavors.
As the autumn season unfolds, Rita’s is poised to enhance its menu with these comforting and delicious options that resonate with many dessert lovers. This seasonal approach not only aims to satisfy cravings but also reflects the brand’s commitment to innovation and customer engagement.
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