Mormon women are seeking out a newly designed version of sacred temple garments, leading to heightened interest and a burgeoning black market. The Church of Jesus Christ of Latter-day Saints recently introduced a “slightly more revealing” option intended to provide comfort in warmer climates. The updated garments, which mark the first change in style in nearly 200 years, have created significant demand among church members, particularly in the United States.
The traditional temple garments, worn as a reminder of religious commitments, have long been designed for modesty, featuring cap sleeves and high cuts. However, the church’s new offering includes a tank-top style, aimed at offering more breathable options for those in hot, humid areas. The announcement at the end of 2023 sparked excitement, as many women found the prior design challenging to wear under contemporary clothing.
As the garments became available in March 2024, lines formed outside stores across the country, indicating that the church had potentially underestimated the demand. Many customers waited for hours to secure their purchase. “I will get them at all costs. I will fly to Japan if I need to,” said 31-year-old influencer Andrea Fausett in an interview with The New York Times. Another church member, Shayla Egan, expressed her astonishment at the scene, stating, “My mouth dropped to the floor when I saw the line.”
Emergence of a Black Market
The enthusiasm for the new garments has led to the emergence of a black market, as some individuals turn to online platforms to obtain the coveted items. Reports indicate that Mormons are paying inflated prices, with some transactions exceeding USD 150 for garments sourced from countries such as Uganda, Kenya, and the Philippines, where larger quantities were released.
Stylist McKenna Banks, who specializes in modest fashion, noted that many women are “dying” to get their hands on the new designs. Social media has become a platform for individuals who successfully secured the garments to share their joy, with some expressing emotional reactions. One TikTok user stated, “Me crying because someone sent me a tank top garment so I can wear it on my wedding day and have sleeves just like my little girl heart wanted.”
While many celebrate the new options, others feel disappointment and jealousy over the limited availability. Some church members expressed surprise at the frenzy, stating they “never saw it coming.” Observers outside the faith have commented on the unusual nature of the situation, with one remarking, “A church having a merch drop is WILD.”
Reactions and Reflections
The release of the new garments has also rekindled discussions about the previous design, which many women criticized for causing discomfort and feelings of body shame. The change has been met with enthusiasm from those who see it as a step towards greater comfort and personal expression.
As the Church of Jesus Christ of Latter-day Saints navigates this unprecedented demand, the community’s response highlights the intersection of faith, fashion, and personal identity. The evolving design of temple garments may not only reflect changes in societal attitudes but also the ongoing dialogue within the church regarding women’s needs and experiences.
