Marketing technology firm Listrak has introduced its new 2025 Holiday Resource Center, designed to equip retailers with essential tools for optimizing sales during the upcoming holiday season. This initiative responds to forecasts indicating that consumers are likely to start their holiday shopping earlier this year, increasing the demand for effective pricing, personalization, and seamless shopping experiences across both online and physical stores.
“As retailers prepare for Holiday 2025, marketers can expect consumers will start shopping earlier, bringing high expectations around price, personalization, and seamless experiences across online and in-store,” said Jamie Elden, Chief Revenue Officer of Listrak. The firm’s effort aims to provide comprehensive resources that can enhance marketing strategies for retailers.
Key Features of the Holiday Resource Center
The Holiday Resource Center offers a variety of tools to assist retailers in planning and executing their holiday marketing campaigns effectively. Among its key offerings are:
- Marketing Guide Monthly Calendar – A strategic roadmap that outlines essential retail moments, monthly themes, and critical shipping deadlines, enabling marketers to organize their campaigns through January.
- Holiday Testing Checklist – A set of fifteen impactful tests designed to identify successful strategies before the peak of the holiday season, allowing for early optimization.
- Holiday Strategy Sessions – A video series that shares expert insights on emerging trends and tactics that drive performance.
- 2024 Insights Worth Revisiting – A summary of last year’s benchmarks and proven strategies aimed at enhancing holiday sales.
This launch builds on Listrak’s recent release of its Retail Outlook Reports for H2 2025, which focus on key sectors such as Fashion, Beauty, and General Retail. These reports analyze current market dynamics and provide actionable strategies to help retailers capture consumer demand as the year progresses and into the holiday period.
The 2025 Holiday Resource Center is part of Listrak’s broader commitment to support retail clients with tailored insights and strategies. By providing a centralized hub of resources, Listrak aims to enhance the overall effectiveness of holiday marketing efforts across the industry.
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