UPDATE: Despite ongoing affordability concerns, shoppers flocked to Washington Square Mall in Tigard, Oregon, on Black Friday, showcasing a vibrant retail atmosphere. Early reports confirm that the mall expects over 100,000 shoppers to take advantage of in-store deals today, mirroring last year’s attendance.
As the clock struck 8:00 a.m., excitement surged with long lines forming outside popular stores. A crowd of eager Lego enthusiasts, estimated at around 30 fans, had gathered outside the Lego store since 6:30 a.m., waiting for the exclusive $399.99 Star Trek U.S.S. Enterprise Lego set. The collaboration between the beloved sci-fi franchise and the toy company has sparked considerable interest, particularly as the item is already sold out online.
Officials at Washington Square report that many retailers are offering in-store only promotions to attract holiday shoppers. Spokesperson Lisa Frisch emphasized the traditional aspect of mall shopping, noting that many people come with family and friends, enhancing the shopping experience.
Consumer behavior, however, is complicated by economic factors. Rajiv Sharma, an economics professor at Portland State University, highlighted the impact of national and global economic policies on local spending. “Oregonians are feeling the pinch of rising health insurance costs and tariffs,” he stated. “The uncertainty surrounding these issues is likely to lead to more cautious spending habits.”
Despite these challenges, some shoppers remain optimistic. A recent report from the National Retail Federation forecasts a 4% increase in holiday spending this year, potentially surpassing $1 trillion for the first time. Shoppers like Trevor Glasheen, who traveled from Grants Pass, expressed that the early morning wait was worth it, even if it meant spending a significant portion of their holiday budget.
Reports also indicate that certain holiday items are experiencing significant price increases, particularly in categories such as toys and housewares. This could potentially drive consumers to shop more aggressively this weekend to avoid shortages later in the season, according to Sharma.
As the day progresses, Washington Square continues to fill with enthusiastic shoppers, many eager to secure the best deals and rare items. The mall’s lively atmosphere is a strong indicator that Black Friday remains a pivotal day for retail, despite the looming economic uncertainties affecting many households.
Stay tuned as we monitor the shopping trends and economic impacts throughout the holiday season. Will consumer behavior shift in the coming weeks? Only time will tell.
