UPDATE: With Black Friday just days away, shoppers are urgently seeking alternatives to Amazon that offer unique products and ethical options. As consumer interest shifts, many are turning to smaller businesses and independent brands to avoid the overwhelming choices and concerns associated with Amazon’s market dominance.
The rise of shopping holidays like Black Friday and Small Business Saturday, scheduled for November 29, 2025, is prompting a significant shift in consumer behavior. This season, many are opting to support local artisans and sustainable brands instead of contributing to the wealth of Amazon founder Jeff Bezos, whose net worth exceeds $240 billion.
As shoppers prepare for the upcoming sales, here are 19 compelling alternatives to Amazon that are currently offering attractive deals:
1. **REI**: Perfect for outdoor enthusiasts, REI is offering up to 50% off clearance items. Founded as a cooperative, it supports conservation and equity initiatives. Check out their offerings at REI.com.
2. **Thrive Market**: This certified B corporation provides organic groceries with discounts ranging from 25% to 50%. Membership starts at $5 per month. Explore deals at ThriveMarket.com.
3. **Hive**: Hive is your go-to for sustainable snacks and beauty products, offering a 20% discount on orders over $100 for new customers with code MEETHIVE. Visit HiveBrands.com.
4. **Grove Collaborative**: This subscription service specializes in eco-friendly household products. Customize your deliveries and enjoy regular restocks. Start shopping at Grove.co.
5. **Harry & David**: Known for gift baskets and gourmet treats, they are currently running a buy one, get one 50% off promotion. Perfect for holiday gifting. Check out HarryandDavid.com.
6. **Blue Nile**: Offering conflict-free diamonds and fine jewelry, Blue Nile has discounts of up to 30% on select items. Visit BlueNile.com for holiday savings.
7. **Nordstrom**: This retailer features high-quality fashion and home goods with easy returns and free shipping. Their fall sale includes discounts on brands like Nike and rag & bone. Shop at Nordstrom.com.
8. **Lululemon**: With high-performance workout gear and stylish everyday clothing, Lululemon is a top choice for fitness enthusiasts. Discover their deals now.
9. **Huckberry**: Known for unique outdoor gear and apparel, Huckberry offers competitive prices and products from emerging American designers. Visit Huckberry.com.
10. **Public Goods**: This startup offers sustainable essentials with an annual membership fee of $49. Members enjoy lower prices and contribute to environmental projects. Shop at PublicGoods.com.
11. **World Market**: Featuring globally-inspired products, World Market offers fair-trade goods and same-day curbside pickup. Check out their offerings at WorldMarket.com.
12. **Chewy**: Pet owners can find a wide range of pet supplies, often unavailable on Amazon, with free shipping on orders over $35. Visit Chewy.com.
13. **Uncommon Goods**: A treasure trove of handmade gifts, Uncommon Goods donates $1 from every purchase to charity. Ideal for unique holiday gifts. Explore UncommonGoods.com.
14. **Wildgrain**: This subscription service delivers artisan baked goods, making it easy to enjoy fresh bread and pastries at home. Prices start at $69. Join Wildgrain.com.
15. **Etsy**: With thousands of sellers offering unique handmade products, Etsy is an excellent destination for one-of-a-kind gifts. Shop at Etsy.com.
16. **Instacart**: Offering same-day grocery delivery from various retailers, Instacart is a fast alternative to Amazon Fresh. Sign up for a free trial of Instacart Express for free delivery.
17. **Walmart**: Known for competitive prices and a vast inventory, Walmart also offers a membership program called Walmart+ for exclusive deals and free delivery. Visit Walmart.com.
18. **Target**: With convenient shopping options and a wide range of products, Target competes with Amazon on price and availability. Explore deals at Target.com.
19. **Temu**: This Chinese e-tailer offers millions of low-cost items, although shipping may take longer. Be sure to read reviews before purchasing. Discover more at Temu.com.
As Black Friday approaches, shoppers are encouraged to explore these alternatives, which often provide better customer service, unique selections, and a chance to support ethical businesses. With a variety of options available, consumers can find great deals without the stress of the Amazon marketplace. Start preparing for your holiday shopping now!
