UPDATE: Roy Lee, the co-founder and CEO of Cluely, is set to shake things up at TechCrunch Disrupt 2025, taking place from October 27-29 at San Francisco’s Moscone West. Lee will reveal how his controversial strategies, particularly his approach to rage-baiting, are cutting through the overwhelming noise in the AI sector.
Why does this matter NOW? As AI continues to dominate headlines, Lee’s bold tactics are attracting significant attention, showcasing how controversy can be a powerful growth strategy. With $15 million raised from Andreessen Horowitz earlier this year, Cluely is positioned to lead the charge in a crowded marketplace.
Lee’s journey began as a Columbia University student who went viral for using an AI assistant to ace Big Tech interviews. After dropping out, he launched Cluely, initially branded as the “cheat on everything startup.” This provocative tagline has not only sparked discussions but has also propelled Cluely into the spotlight, becoming a case study in effective marketing amidst fierce competition.
At TechCrunch Disrupt 2025, Lee will share insights on leveraging virality as a marketing tool and discuss the implications of the current AI bubble. His unique perspective on building a sustainable business while riding the wave of social media fame is expected to resonate with startups seeking to make their mark.
Don’t miss your chance! Register now to save up to $444 on your pass, plus enjoy a 60% discount on a second pass. Prices will rise as the event approaches, so act quickly to secure your spot.
This year’s event will feature over 250 leading experts, including representatives from Google Cloud, Netflix, and Microsoft, offering more than 200 sessions designed to provide invaluable insights for startups. With over 300 showcasing startups across various sectors, TechCrunch Disrupt 2025 promises to be a pivotal event for anyone in the tech industry.
Stay tuned as we continue to cover the latest developments from TechCrunch Disrupt 2025. Register now to be part of the action and learn how to navigate the rapidly evolving tech landscape.
