UPDATE: Private jet travel is experiencing an unprecedented surge, with 3.7 million private jet flights recorded as of December 15, 2025. This represents a staggering 35% increase compared to pre-pandemic levels, according to data from aviation intelligence firm WingX.
The rise in private aviation is fueled by a growing appetite for luxury among the ultra-wealthy. Following the pandemic, many affluent travelers who enjoyed the exclusivity of private flights are refusing to return to commercial airlines. As Matteo Atti, CMO of VistaJet’s parent company, stated, “Once you’ve flown private, you don’t go back.”
The number of ultra-high-net-worth individuals—those with a net worth exceeding $30 million—has skyrocketed by over 70% from 2020 to 2025, as reported by wealth intelligence firm Altrata. In 2024 alone, this elite group spent nearly $30 billion on private jets and yachts, underlining the booming demand for luxury travel.
Notably, the emergence of fractional ownership and membership models, such as Flexjet and VistaJet, has made private aviation more accessible than ever. Atti emphasizes that private jet travel is no longer just for the ultra-rich, but is increasingly available to those “who are making it” as well.
However, flying private comes at a steep price. While rates can fluctuate based on aircraft size and destination, Flexjet’s rates begin at approximately $6,500 per hour. For elite models like the Gulfstream G700, costs can triple, making exclusive travel a hefty investment.
The luxurious perks associated with private flights have escalated, with offerings like in-flight facials, gourmet catering from Nobu, and even specialty menus for pets. As private aviation becomes synonymous with extravagance, the line between travel and indulgence continues to blur.
This trend is significant not just for the affluent, but also for the aviation industry, which is adapting to accommodate the ever-growing demand for private travel. The popularity of events like Burning Man and the Allen & Co. Sun Valley Conference further showcases the allure of private jets among billionaires.
As the private jet travel landscape evolves, it raises questions about sustainability, accessibility, and the evolving definition of luxury in travel. Looking ahead, it will be crucial to monitor how this trend continues to shape the aviation industry and the lives of those who can afford it.
Stay tuned for more updates on the private aviation sector as this story develops.
