URGENT UPDATE: Meghan Markle is set to launch her second wine, a 2024 Napa Valley Rosé, next week amid skyrocketing demand that far exceeds supply. As interest surges, experts suggest she may benefit from the successful model of pop icon Kylie Minogue, whose wine brand has sold over 21 million bottles globally.
Markle’s online shop, As Ever, attracted a staggering 500,000 page views during the launch week of her first product in June, indicating a strong customer base eager for her offerings. However, with each new batch of her wine selling out within minutes, she risks leaving substantial revenue on the table.
Brand expert Nick Ede highlighted the contrast between Markle’s pricing strategy and Minogue’s success, noting that the latter sells her wine in 31 countries for an accessible £10 (approximately $13) per bottle. In comparison, Markle’s wine is only available online in the U.S. with a minimum order of $90, plus $20 shipping, totaling $110. This pricing limits her reach and potential sales volume.
“If Meghan can streamline her supply chain to meet demand, she could significantly increase her revenue,” Ede stated. “But right now, she is missing out on potential profits by not having enough inventory.”
In addition to supply issues, Ede criticized Markle’s marketing strategy. He pointed out that her social media presence lacks engagement, with recent posts failing to excite potential customers. “As Ever’s Instagram mainly reposts recipes and lacks fresh content. There hasn’t been a newsletter from As Ever in weeks, which is a significant oversight,” he remarked.
With the upcoming wine launch, Markle must focus on consistent branding and storytelling to maintain customer interest. Ede warns that without a strong narrative, consumers may quickly lose interest in her products.
As Markle prepares for this critical launch, the eyes of the business world are on her. Will she adapt her strategy in time to match the soaring demands of her audience? Experts agree that the right adjustments could position her brand as a major player in the competitive wine market.
Stay tuned for the launch of Meghan Markle’s 2024 Napa Valley Rosé next week, and follow our coverage for the latest updates on this developing story.
