URGENT UPDATE: McDonald’s has just announced the return of its popular extra value meals, offering significant savings for budget-conscious customers. Starting on September 8, 2023, the fast-food giant will roll out eight new combo meals, with prices 15% lower than purchasing items individually.
The new lineup includes a $5 sausage and egg McMuffin meal, which comes with a hash brown and a small coffee, and an $8 Big Mac meal, served with fries and a medium soft drink. This move aims to address the growing concerns of diners who are grappling with rising food costs and inflation.
In a statement, McDonald’s USA President Joe Erlinger emphasized the company’s commitment to affordability: “McDonald’s USA is laser-focused on delivering value and affordability for our customers. I’m incredibly proud of how our franchisees and teams continue to step up to make it a reality.”
The introduction of these meals comes as McDonald’s faces scrutiny over pricing, with some items reported to exceed $18 in certain locations. In response to customer feedback, Erlinger clarified that such prices are rare exceptions, not the norm.
Last quarter, McDonald’s saw a rebound in sales following two consecutive periods of decline, attributed to new promotions and value offerings. Data from analytics firm Placer indicates that lower-priced items, such as the $2.99 Snack Wraps, boosted foot traffic significantly in their first days back on the menu.
As part of their strategy to provide even more value, McDonald’s plans to introduce additional extra value meals this fall, including a $5 sausage, egg, and cheese McGriddle meal and an $8 10-piece chicken McNuggets meal.
This latest development is a clear signal from McDonald’s that it is responding to economic pressures and striving to retain its customer base. As consumers look for budget-friendly options, these new meals could be a game-changer in the fast-food market.
Stay tuned for more updates as McDonald’s continues to adapt and innovate in these challenging economic times.
