BREAKING: Martha Stewart has just launched her highly anticipated skincare line, Elm Biosciences, at the age of 84. The announcement came during the Fashion Group International Night of Stars gala on October 23, 2023, where Stewart expressed her excitement about this new venture in the world of beauty.
The brand currently features only two products: the revolutionary A30 Elemental Serum, intended for both morning and evening use, and the Inner Dose Daily Skin Supplement. Stewart’s foray into skincare highlights her commitment to effective beauty solutions, which she emphasizes as essential for everyone.
Speaking on the red carpet, Stewart remarked, “We’re very excited about it,” showcasing her passionate approach to skincare. The event took place at the iconic Rainbow Room in New York, attracting numerous fashion industry icons, including David Lauren and Law Roach.
Stewart also revealed her go-to beauty products, expressing her love for Tatcha’s The Camellia Cleansing Oil, a dual-purpose makeup remover and face wash. “I love that very much,” she stated, underscoring the importance of maintaining a clean face.
When discussing common skincare mistakes, Stewart stressed that many individuals neglect their skincare routines. “People don’t keep their faces clean enough and don’t apply enough nutritious serum or cream as they should,” she noted. “It’s kind of lazy, and I’m shocked that people don’t do a better job of it,” she added, advocating for a more diligent approach to skincare.
As she embarks on this new chapter, Stewart is not only transforming the beauty landscape but also encouraging others to adopt healthier routines. Her philosophy of simplicity extends beyond skincare; she favors quiet luxury in fashion, sporting a chic Brunello Cucinelli cashmere sweater at the gala. She mentioned brands like Hermès and Ralph Lauren as her go-to choices for elegant and wearable fashion staples.
The gala also served as a platform for Stewart to honor Sarah Wetenhall, owner and CEO of the Colony Hotel and Hedges Inn, presenting her with the leadership in luxury lifestyle award.
With this new skincare line, Martha Stewart not only reaffirms her status as a lifestyle icon but also encourages fans to elevate their beauty routines. As the beauty community looks forward to Elm Biosciences’ products, it’s clear that Stewart’s influence continues to resonate across generations.
Stay tuned for more updates as Elm Biosciences begins to make waves in the skincare industry. This launch marks a significant moment not just for Stewart but also for consumers seeking effective and straightforward beauty solutions.
