BREAKING: Martha Stewart has officially joined Swansea City FC as a co-owner, adding her star power to a growing list of celebrity investors. The American lifestyle icon made the announcement alongside current owners Brett Cravatt and Jason Cohen, who revealed her involvement on the club’s website earlier today.
This move places Stewart in the company of other famous minority owners, including Snoop Dogg and Luka Modric, who are both contributing to the rising trend of American influence in British football. The exact size of Stewart’s investment remains undisclosed, but it marks a significant development for the Welsh club, currently competing in the second tier of England’s football pyramid.
The announcement comes just after Swansea’s dramatic 2-1 comeback victory against Wrexham AFC, a club that has recently garnered attention due to the financial backing of Hollywood actors Ryan Reynolds and Rob McElhenney. These investments highlight the increasing interest from US celebrities in the UK football scene, driven by the potential for substantial financial returns and the rich heritage of these clubs.
Stewart, often hailed as the first self-made billionaire in the United States, has built a massive lifestyle brand and authored 99 books throughout her career. Despite her past legal troubles, including a conviction in 2004, she has maintained a strong public presence and has cultivated a surprising friendship with Snoop Dogg, recently appearing with him at the 2024 Paris Olympics.
The inclusion of Stewart in Swansea’s ownership group is seen as a move to boost the club’s visibility and engagement. Cravatt and Cohen expressed their excitement, stating,
“We are very excited to welcome Martha onboard, and we know experiencing Friday night’s game in-person has only increased her own enthusiasm and anticipation for being part of Swansea City.”
While the addition of celebrity owners can often lead to increased transfer budgets, Cravatt and Cohen tempered expectations for the upcoming January transfer window, indicating it may not be particularly active for Swansea City under new head coach Vítor Matos. They emphasized Matos’s expertise in developing young talent instead.
Swansea City has been under the ownership of an American consortium since 2016, but Cravatt and Cohen took full control last year and have since aimed to enhance the club’s profile and success. As Stewart’s involvement unfolds, fans and analysts alike will be watching closely to see how her presence impacts the club both on and off the pitch.
Stay tuned for further updates as this story develops!
