UPDATE: Billionaire investor Mark Cuban is diving into the AI video craze, inviting fans to create AI videos featuring him on OpenAI’s Sora 2. This announcement comes just hours ago, marking Cuban as one of the first major public figures to embrace this cutting-edge technology.
Cuban declared that his “Cameos are open” on Sora, urging followers to join him on the platform using a personal invite code. “For those of you on Sora, my Cameos are open. Have at it,” he posted on social media, generating significant buzz among his 800,000 followers.
The billionaire’s enthusiastic endorsement of Sora 2 underscores the app’s rapid ascent in popularity, having recently surged to the top of Apple’s App Store among free apps. By October 1, 2025, Sora had outpaced competitors like Google’s Gemini and even ChatGPT.
What makes this announcement even more compelling is Cuban’s casual approach. He explained to Business Insider that he’s simply “having fun” with the platform, emphasizing that “anyone can use my likeness to make a cameo.” This openness aligns with Sora’s unique feature that allows users to create hyperreal AI videos of themselves and others, fueling a viral trend that has captivated audiences globally.
Cuban’s posts have already garnered over 800,000 views, showcasing a growing interest in AI-generated content that feels both entertaining and slightly unsettling. Sora 2 allows users to craft personal clips that can be shared widely, creating a new wave of digital expression.
The app’s viral potential was evident as early adopters, including OpenAI staff and CEO Sam Altman, quickly began generating and sharing their AI likenesses. This led to a flurry of meme-driven content, with clips featuring Altman stealing GPUs or appearing in humorous scenarios capturing the imagination of users.
As the excitement builds, Sora’s invite codes have become so sought after that they are being resold on eBay for prices ranging from $10.99 to just under $45. This surge has prompted OpenAI to remind users that selling codes violates their server rules.
In response to the growing user base, OpenAI is revising its policies to offer rightsholders more control over how their characters can be utilized on Sora. In a recent blog post, Altman hinted at potential revenue-sharing models for creators whose likenesses are used in generated content.
As Mark Cuban leads the charge in this AI video revolution, users are encouraged to explore the limitless possibilities of Sora 2. With the platform rapidly evolving, staying tuned for the next wave of AI-generated creativity has never been more critical.
What will happen next in this fast-moving landscape? Expect more updates as Sora continues to redefine digital media and interaction.
