UPDATE: Lt. Gov. Billy Nungesser is intensifying efforts to position Louisiana as a premier travel destination, riding a wave of increased tourism as the world rebounds from the COVID-19 pandemic. Recent statistics reveal that 43 million domestic and international visitors flocked to the state in 2023, spending a staggering $18.1 billion, marking a 5.4% increase over the previous year.
In an urgent announcement at the Rotary Club of Lake Charles, Nungesser emphasized that the upcoming promotional trip to Canada is crucial, as Canadians represent about 33% of Louisiana’s international market. “Those Canadians love them some Louisiana,” he stated, highlighting the state’s unique offerings.
Nungesser’s team has previously leveraged a U.S. Commerce Department grant to boost awareness in cities like Mumbai, New Delhi, Madrid, and Milan. The push continues with innovative marketing strategies, including transforming taxi cabs in Paris into rolling billboards and sponsoring prominent events like the London Jazz Festival.
The state’s visibility soared during the 136th annual Rose Parade with an alligator-themed float, garnering media coverage estimated to reach 10.4 billion viewers and valued at $144.9 million. Nungesser noted, “The return on investment for the Rose Parade has been incredible,” as volunteers decorated the float with natural materials, showcasing Louisiana’s creativity and hospitality.
In addition to tourism, Louisiana’s state parks are thriving, with Bogue Chitto emerging as a top destination for mountain biking, attracting a thousand visitors each month from up to 15 states. Nungesser shared plans for new resort conference centers to boost local economies, aiming to attract more than 350 meeting groups annually across the state.
As part of ongoing efforts to promote Louisiana’s rich culture, Nungesser aims to pass legislation that mandates all museums to operate on weekends, enhancing accessibility for visitors. He plans to promote unique attractions, like ghost tours, to engage audiences further.
In a bid to protect local seafood industries, new laws will require restaurants to disclose imported seafood, ensuring diners know where their food comes from. “We want people to ask before they eat,” Nungesser insisted, emphasizing the importance of supporting local fishermen.
Community initiatives like Love the Boot Week continue to gain momentum, with over 19,441 volunteers contributing more than 100,712 hours to clean up Louisiana, removing a record 347 tons of litter across all parishes.
Nungesser’s relentless push for tourism and community engagement aims to solidify Louisiana’s status as a must-visit destination. As he puts it, “It’s a trip everybody should make.”
For the latest updates and volunteering opportunities, visit explorelouisiana.com.
