BREAKING: HBO Max has officially launched in Germany and Italy, marking a significant expansion into new European markets as part of its strategic partnership with Prime Video. The service debuted on January 13, 2026, offering customers in these regions an integrated subscription option that enhances viewing access through Amazon’s platform.
This urgent rollout is designed to maximize HBO Max’s reach, making it available as both a direct-to-consumer offering and an add-on for Prime Video subscribers in Germany, Italy, and Austria. According to Qaisar Rafique, EVP of Warner Bros. Discovery, “Prime Video’s vast reach will help us entertain as many people as possible in these new markets.”
HBO Max has partnered with local providers like RTL+ and waipu.tv in Germany, while in Italy, the platform collaborates with TIMVISION. Additionally, it is accessible in Switzerland through Sunrise and Swisscom, extending its footprint across Europe.
The new service brings a wealth of content, including upcoming launches such as A Knight of the Seven Kingdoms on January 19, and returning favorites like Euphoria, Succession, and The Last of Us. New local-language productions will also premiere, including the Italian drama Portobello on February 20 and the German heist series Banksters.
Moreover, HBO Max is not just about series; it boasts a robust film library featuring titles like Superman, Dune, and The Lord of the Rings. A sports add-on will provide live coverage of major events, including the 2026 Olympic Winter Games and the Australian Open, catering to sports fans across the region.
The service is available on major app stores and platforms, offering three subscription tiers: Basic with Ads, Standard, and Premium, alongside the Sports add-on.
As HBO Max completes its European expansion, the final launch in the UK and Ireland is expected in March 2026, promising even greater access to its diverse content portfolio. This strategic move is set to redefine entertainment choices for millions in Europe, and the excitement is palpable as subscribers eagerly await the new offerings.
Stay tuned for further updates on HBO Max’s expanding global presence and the latest content releases that will keep viewers engaged and entertained.
