UPDATE: Hallwood Media has made headlines today by signing a pioneering record deal with AI music creator Imoliver, marking a significant milestone in the music industry. Founded by former Geffen Records president Neil Jacobson, Hallwood announced that Imoliver, the most-streamed creator on AI platform Suno, is the first Suno artist to secure a record label contract.
This landmark deal comes as the industry grapples with the implications of artificial intelligence in music. Hallwood plans to release Imoliver’s hit song “Stone,” which boasts over 3 million plays on Suno, across all platforms on August 8. A full album is set to drop on October 24.
Imoliver, described as a “music designer,” utilizes the AI-driven Suno platform to craft his intricate soundscapes. Jacobson emphasized the transformative potential of Imoliver’s work, stating, “Imoliver represents the future of our medium. He’s a music designer who stands at the intersection of craftwork and taste.”
Imoliver expressed his excitement, noting, “Signing with Hallwood is a huge moment, not just for me, but for the future of music. It’s a sign the industry is ready to embrace new ideas and new ways of creating.” His vision highlights the collaborative potential of AI in enhancing, rather than replacing, human artistry.
The deal comes amid ongoing debates within the recording industry about AI’s role. While some industry leaders express concerns about AI posing a threat to human creativity, others recognize its potential to revolutionize music creation. Just days ago, Universal Music Group, the world’s largest music company, announced a new partnership aimed at accelerating its AI music patents, further demonstrating the industry’s push toward innovation.
Simultaneously, major record labels are embroiled in lawsuits against AI music platforms like Suno and Udio, accusing them of copyright infringement for using licensed music to train their AI models. In response, AI developers argue that their processes fall under fair use protections.
Mikey Shulman, CEO of Suno, called this signing a “milestone for the future of music.” He stated, “A new creator emerging from a new platform, making new kinds of content, shows that the future of music will be more vast and more inclusive than it is today.”
This groundbreaking deal not only signifies a shift in how music is created and consumed but also invites listeners to consider the evolving landscape of artistry in the digital age. As Hallwood and Imoliver prepare to share this innovative journey, the world will witness the intersection of technology and creativity like never before.
Stay tuned for a series of new singles from Imoliver in the coming weeks, as Hallwood Media continues to lead the charge into a new era of music production.
