UPDATE: Gwyneth Paltrow is urgently collaborating with her husband, Brad Falchuk, to develop a new product for her wellness brand, Goop. Sources reveal that the couple aims to create a viral sensation akin to Paltrow’s infamous 2020 “This Smells Like My Vagina” candle.
Officials confirm that Paltrow is determined to revitalize her struggling company, Goop, and is seeking innovative ideas to generate buzz. According to insiders, the Oscar winner is fully aware that she “needs another viral moment” but is cautious about repeating past successes.
“This is becoming a family project,” a source disclosed to Star. “Gwyneth and Brad are brainstorming to top the success of five years ago with a new product that will grab attention and ignite conversations.”
However, there are stipulations. The insider emphasizes that Falchuk is steering the creative direction, stating, “Brad’s not going to let Gwyneth come out with a line of edible panties or anything ridiculous like that.” Instead, they are focused on balancing good taste with the sensationalism that draws customers in.
In a surprising twist, Paltrow has expressed a willingness to sell Goop if the price is right. Earlier this year, she mentioned that she was “not ready to sell” but is now open to offers. “Gwyneth’s pride means she’s not going to accept a lowball offer,” the source noted. “She’s looking for a deal that benefits her and her team.”
As Paltrow and Falchuk work on this new venture, fans are eagerly awaiting what could be the next big hit from Goop. Stay tuned for further updates on this developing story.
