UPDATE: Giving Tuesday is here, and millions across the globe are gearing up to donate today, December 2, 2025. Following a weekend of shopping splurges on Black Friday and Cyber Monday, this dedicated day of giving challenges the rampant consumerism with a call to support charitable causes.
The movement, now in its 13th year, originated from the 92nd Street Y in New York and the United Nations Foundation in 2012. It aims to inspire generosity after the holiday shopping frenzy. With $3.1 billion raised last year and participation from over 34 million people, the impact of Giving Tuesday continues to grow.
“This day is not just about donations; it’s about sparking a global conversation on philanthropy,” said Asha Curran, CEO of Giving Tuesday. “We’ve expanded to 80 countries worldwide, uniting people through the shared value of giving.”
As shoppers flocked to stores and online platforms for deals last weekend, many are now seeking to buy into change rather than products. The idea of stepping back from consumerism to contribute to society resonates with those who want to make a difference.
In its inaugural year, Giving Tuesday raised around $10 million. That figure skyrocketed to $28 million the following year, and the movement has only gained momentum since. Even though the total giving on this day represents a small fraction of the annual $592.5 billion donated by Americans to charity, the significance of participating in Giving Tuesday can’t be overstated.
“We are seeing a backlash against the commercialization of the holidays,” Curran added. “People are looking for authenticity and a way to connect with their communities.”
This year’s donations are expected to surpass previous totals as more individuals engage in various forms of giving, including volunteering and sharing information about causes they care about.
The emotional impact of participating in Giving Tuesday extends beyond monetary contributions. Many engage in acts of kindness, demonstrating that generosity comes in many forms. The momentum underscores a cultural shift towards valuing social responsibility over consumerism.
As the day unfolds, nonprofits are mobilizing to encourage donations and participation through social media, email campaigns, and community events. With the hashtag #GivingTuesday trending worldwide, the movement has transformed into a significant annual event for both donors and organizations.
Experts emphasize the importance of thoughtful giving—selecting charities that align with one’s values and ensuring that contributions have a measurable impact. Organizations across the globe prepare to leverage this day to not only raise funds but also foster a culture of giving that extends throughout the year.
As we witness the unfolding of Giving Tuesday 2025, the world is reminded of the power of collective generosity. In a landscape often dominated by consumerism, today serves as a beacon of hope for those committed to making a difference.
Stay tuned for updates on total donations as they come in throughout the day. Whether it’s a dollar or an hour of your time, every contribution counts. Join the movement and be part of a global effort to create positive change.
