UPDATE: USC basketball coach Eric Musselman is igniting enthusiasm for the upcoming season with an array of creative promotional strategies just days before the Trojans face off against San Luis Obispo Cal Poly on Monday, November 6, 2023. In a recent viral video, Musselman, dressed in full Trojan football gear, ran onto the empty Coliseum field, shouting, “Let’s go! Let’s go!” This bold move, though staged in an empty stadium, highlights his commitment to energizing fans and getting them excited for the season ahead.
As USC’s basketball program struggles with attendance, averaging just over 5,000 fans last season—down from over 6,000—Musselman knows that winning is critical, but so is connecting with the community. With an inconsistent 17-18 finish last year, he recognizes the need for a fresh approach to entice fans back to the Galen Center.
Musselman is no stranger to marketing; his father, Bill Musselman, a veteran coach, instilled in him the importance of promotion. “It’s not a traditional approach,” Musselman stated, emphasizing the need for uniqueness. He’s committed to engaging students directly, even going as far as treating them to free meals and matcha drinks as part of his outreach efforts.
In a bid to draw a crowd, Musselman has implemented various initiatives, including social media videos, Halloween parties, and even plans for a dunk contest at a fraternity. His staff is actively distributing flyers on campus, hoping to drum up interest in the program. Musselman insists that players must also participate in promoting the team, fostering a sense of pride and community.
Despite the challenges, including the serious injury of five-star recruit Alijah Arenas, Musselman remains optimistic. “That’s how this stuff gets rolling,” he said, acknowledging the impact of star players in marketing the program. With the season approaching, he’s focused on building a strong student section to create a vibrant atmosphere at home games.
Musselman’s innovative marketing efforts aim to reshape the narrative around USC basketball, making it clear that connecting with fans is just as important as winning games. As he prepares for the season, the urgency is palpable. “Baby steps,” he remarked, recognizing that even small victories can lead to greater success.
With the countdown to the season opener underway, all eyes will be on Musselman and his strategies to revitalize the USC basketball program. Will these efforts lead to a surge in attendance and support? Fans and followers are eager to find out.
