19 October, 2025
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URGENT UPDATE: An American expat, Jenna Curcio, shares six astonishing revelations about grocery shopping in Italy that defy expectations and transform daily routines. Curcio, who lived in Rome in 2022, highlights the stark contrasts between Italian and American shopping habits, providing insights that may reshape how you view grocery trips.

Curcio’s first shocker? Italians prefer a multi-stop shopping experience. Instead of one-stop hauls common in the US, she learned to source fresh produce from local markets like Mercato Trionfale, while relying on nearby supermarkets for pantry staples. This method prioritizes quality over convenience, allowing shoppers to connect with vendors who know their names and preferences.

Another eye-opener was the frequency of shopping trips. Curcio observed that Italians typically shop more often, purchasing just enough for a few days rather than stocking up for weeks. This practice not only ensures fresher ingredients but also fosters a sense of community among regular shoppers and vendors.

Curcio noted that grocery stores in Italy are generally smaller and more personal than the sprawling supermarkets in the US. Despite limited space, these shops offer impressive selections without overwhelming choices, making each visit feel less like a chore and more like a social outing.

One of the most surprising cultural differences involves the storage of eggs and milk. In Italy, these items are often found on regular shelves, not refrigerated, due to differing sanitation processes that allow for safe room-temperature storage. This practice stands in stark contrast to the US, where refrigeration is standard.

Additionally, some Italian grocery stores warmly welcome dogs, even providing specialized carts for them. Curcio recounts a vivid image of a small terrier enjoying the sights of the pasta aisle from a cart designed just for pets—a stark difference from American stores, where only service animals are generally permitted.

Ultimately, Curcio’s experience in Italy reframed her perspective on grocery shopping. She emphasizes that it can be a joyful, intentional experience rather than just a rushed task. Now back in the US, she strives to incorporate that Italian approach, even if she can’t bring her dog along for the ride.

These revelations offer a glimpse into a vibrant Italian culture that values quality, community, and the simple joys of daily life. Curcio’s story is a reminder that grocery shopping can be an enriching experience, rather than just a routine errand.

For more insights into Curcio’s experiences in Italy, read the full article on Business Insider.