A woman dissatisfied with the marketing of electric vehicles (EVs) towards men has taken matters into her own hands. Brittany Gibbons, known on TikTok as @thebrittanygibbons, produced a female-centric commercial for the GMC Hummer EV, showcasing features she believes will resonate with women seeking an electric vehicle that aligns with their lifestyles.
In her TikTok video, Gibbons emphasizes five key reasons why the Hummer EV is a strong contender for women drivers. She begins by highlighting the vehicle’s impressive acceleration, stating it can go from 0 to 60 miles per hour in just 3.5 seconds. “Yes, she’s a big girl, but quick,” Gibbons notes, indicating that size does not compromise performance.
The Hummer EV’s range of approximately 300 miles also caught Gibbons’ attention. She quips, “We do not stop for basic boys or chargers,” suggesting that its long-range capabilities make it practical for daily use. Another appealing feature for her is the ability to remove the vehicle’s top, which she describes as essential “for the vibes.”
Gibbons also discusses the Hummer’s unique crabwalk mode, which allows the vehicle to move diagonally. She believes this feature will be appreciated by commuters for its utility in navigating tight spaces and avoiding “drama and parallel parking.” She humorously remarks that the vehicle has “more cameras than an influencer trip to Tulum,” a nod to its extensive safety features.
Addressing Gender Disparities in EV Marketing
Gibbons’ initiative reflects a broader issue in the EV market. According to a report by InsideEVs, approximately 71% of fully electric cars are owned by men. Furthermore, 74% of inquiries into EVs are made by male shoppers, indicating a significant gender gap in both ownership and interest. Research firm Escalent has found that men and women approach car buying differently, with men often prioritizing online research while women favor in-person interactions.
Escalent states that women tend to ask more detailed questions about vehicle ownership, such as home charging setups, but often feel underserved by conventional dealership staff. This lack of familiarity with electric vehicles can deter potential female buyers, who might prefer brands they already trust.
Gibbons’ Personal Take on the Hummer EV
In her TikTok video, Gibbons creatively showcases the Hummer EV’s features, stating, “I rate it a 14 out of 10 on the TJ Maxx bag scale.” She demonstrates the vehicle’s ample storage space by engaging its automatic hatch and accessing the front trunk, affectionately referred to as a “frunk.” Gibbons playfully positions herself inside the frunk, expressing her satisfaction with its size.
Additionally, she highlights the vehicle’s electric drivetrain and the convenience of its numerous cupholders, stating, “This is a 6-cup vehicle.” She illustrates this by showing how the cupholders accommodate multiple large tumblers, emphasizing practicality for everyday use.
Gibbons concludes her video by driving with the top down, enjoying the summer breeze. Her cheerful demeanor and engaging presentation aim to encourage women to consider the Hummer EV as a viable option.
While the Hummer EV has faced scrutiny in the past regarding its pricing and potential issues, the current market has seen prices lower than they were during the initial launch. Used models can now be found for as low as $59,795, with others in the range of $70,000 to $80,000.
Nevertheless, potential buyers should be aware of reported issues. Some owners have experienced difficulties with the battery management system, leading to multiple trips to dealerships for repairs. Consumer Reports has noted recalls related to battery problems, including concerns about water accumulation in the high-voltage battery pack, which can pose safety risks.
As Gibbons continues to advocate for a broader representation of women in the auto industry, her efforts on social media highlight the need for manufacturers to engage female audiences more effectively. The Hummer EV, with its unique features and performance capabilities, may serve as a bridge for women seeking to embrace electric vehicle technology.
