Qualtrics, a leader in experience management, has confirmed its acquisition of Press Ganey Forsta for a total of $6.75 billion, to be paid in a mix of cash and equity. This strategic move is expected to establish the most comprehensive artificial intelligence (AI) platform dedicated to enhancing customer, patient, and employee experiences across various sectors, including healthcare.
A Game-Changer in Experience Management
By combining Qualtrics‘ advanced technology with Press Ganey Forsta‘s extensive data analytics capabilities, the acquisition marks a pivotal development in the AI landscape. Press Ganey Forsta boasts a client base of over 43,000, with approximately 41,000 of those clients in the healthcare sector. This partnership aims to refine how organizations understand and improve the human experience (HX), focusing on delivering tailored products and services.
The integration of Press Ganey Forsta’s trusted data and industry knowledge will significantly enhance Qualtrics’ existing AI offerings, including Conversational Feedback, Qualtrics Assist, and Experience Agents. This collaboration seeks to address critical barriers to AI adoption, particularly those identified by the International Data Corporation (IDC), such as trust, relevance, and industry-specific knowledge.
Enhancing Healthcare Outcomes
The healthcare industry stands to benefit immensely from this acquisition. Press Ganey Forsta has established itself as a reliable partner for healthcare providers in 30 countries, promoting trust, quality, and safety. By leveraging Qualtrics’ innovative technology, healthcare organizations will be better equipped to deliver enhanced patient and employee experiences, which are crucial for improving health outcomes and fostering provider well-being.
Rob Allen, President and CEO of Intermountain Health, emphasized the potential impact of this acquisition, stating, “At Intermountain Health, we’ve seen firsthand that when you put patients first, the results speak for themselves—better quality and safety outcomes, improved healthcare experiences, and measurable performance impact. We’re confident that Qualtrics’ investment in Press Ganey Forsta is a groundbreaking move for healthcare that will positively transform healthcare experience and quality for the future.”
As the landscape of experience management continues to evolve, this acquisition positions Qualtrics and Press Ganey Forsta at the forefront of innovation, ready to tackle the challenges faced by organizations striving to enhance the human experience across various sectors.
