Perplexity AI, the developer behind the AI-powered browser Comet, has accused Amazon of “bullying” tactics following a cease-and-desist letter demanding that Perplexity prevent users from purchasing items on Amazon through its platform. The conflict centers on the functionality of Comet, which allows users to ask an AI assistant to find and buy products from Amazon.
Perplexity claims that this experience is well-received by users, who appreciate the convenience it offers. In a blog post, the company revealed that it received what it characterized as “an aggressive legal threat” from Amazon, which alleged that Perplexity’s AI agents lack authorization and engage in computer fraud by acting on behalf of users without clear disclosure.
The cease-and-desist letter, sent by Amazon’s legal team, outlined that Perplexity does not have permission to access Amazon’s store, user accounts, or account details using its Comet AI agents. The letter stated, “As should already be clear given Amazon’s prior efforts and communications with Perplexity, Perplexity does not have authorization to access Amazon’s store.”
Legal Tensions and Industry Standards
This dispute is not an isolated incident. Amazon has previously implemented measures to block AI agents from companies such as OpenAI, Google, and Meta from accessing its platform. Amazon argues that Perplexity’s agents degrade the shopping experience by failing to provide personalized recommendations and by showing products that do not enhance user discovery.
In contrast, Perplexity believes that Amazon’s actions reflect a prioritization of advertising revenue over customer convenience. The startup contends that third-party shopping agents should operate transparently and that their use can lead to increased transactions and satisfied customers. Perplexity also criticized Amazon for focusing on sponsored results and upselling techniques, which it claims could confuse consumers.
Amazon maintains that it is open to partnerships with third-party AI agents, as highlighted by CEO Andy Jassy during a recent earnings call. Jassy emphasized the importance of maintaining a good customer experience, which he believes is compromised by unauthorized AI tools.
The Future of AI in E-Commerce
Despite its efforts to limit external AI access, Amazon has launched its own AI initiatives, including a shopping chatbot named Rufus and an agent called “Buy For Me,” which allows users to purchase from other websites without leaving the Amazon app. These developments illustrate the competitive landscape of AI in the e-commerce sector, where companies are vying for consumer attention and satisfaction.
As the situation between Perplexity AI and Amazon unfolds, it raises broader questions about the role of AI in online shopping and the obligations of AI developers to operate within the established frameworks of e-commerce platforms. The outcome of this dispute may set important precedents for how AI technologies interact with established retail giants and their policies.
With the stakes high for both companies, the resolution of this issue could significantly impact how consumers engage with AI-powered shopping tools in the future. The ongoing tensions highlight the complexities of integrating innovative technology into traditional business models while ensuring compliance and customer satisfaction remain at the forefront.
