Krafton, the South Korean company renowned for its popular games like PUBG: Battlegrounds and the simulation game InZOI, is adopting an ambitious “AI First” strategy aimed at integrating artificial intelligence into its operations. This initiative reflects a growing trend among technology firms to leverage AI to enhance efficiency and innovation.
Under this new strategy, Krafton plans to invest over 100 billion Korean won, approximately $70 million, to develop a robust GPU cluster. This infrastructure will support efforts in “AI workflow automation” and bolster research and development in AI, along with enhancing in-game AI services. The company aims to complete its AI platform by the second half of 2024, marking a significant milestone in its operational evolution.
Investment in Employee Development and Organizational Change
Krafton’s commitment to AI extends beyond technological upgrades. The company intends to allocate about ₩30 billion annually to assist employees in integrating AI tools into their daily tasks. This investment underscores the company’s recognition of the importance of equipping its workforce with the necessary skills to navigate an increasingly AI-driven environment.
In addition to financial commitments, Krafton plans to restructure its human resources and organizational operations to align with its AI-centric vision. This comprehensive approach highlights the company’s intention to fundamentally shift its internal dynamics in support of the AI First strategy.
Industry Trends and Comparisons
The movement towards AI adoption is not isolated to Krafton. Other prominent tech companies, such as Shopify and Duolingo, have also integrated AI into their core operations, demonstrating a broader industry trend. The emphasis on AI reflects a growing recognition of its potential to drive efficiency and profitability.
Moreover, the gaming industry at large may witness significant transformations as companies adapt to AI technologies. For instance, investors planning to take Electronic Arts (EA) private are banking on AI-driven cost reductions to enhance the company’s profitability in the upcoming years, according to a report by the Financial Times. This trend indicates that Krafton is positioning itself within a rapidly evolving landscape where AI will play a pivotal role in shaping the future of gaming and technology.
As Krafton forges ahead with its AI First strategy, it not only aims to enhance its own operations but also sets a precedent for other companies in the gaming sector, showing how innovative technology can drive both productivity and creative development.
