Hyundai will showcase its latest technological advancements at CES 2026, scheduled for January 5 at 16:00 ET. The presentation will highlight the company’s innovative products, including a cutting-edge Holographic Windshield Display and its new Atlas robot. As the automotive industry adapts to shifting market dynamics, Hyundai aims to demonstrate its commitment to mobility technology and AI robotics.
Hyundai’s Focus at CES 2026
Although CES has traditionally featured a strong automotive presence, the mood this year is somewhat subdued. The impact of the Trump administration’s withdrawal of most electric vehicle incentives has led to a more cautious approach from automakers. While the Afeela electric vehicle, a collaboration between Sony and Honda, will return to the show, Hyundai’s focus will be on in-cabin technology.
Hyundai’s Mobis subsidiary is set to present “more than 30 mobility convergence technologies.” Among these is the Holographic Windshield Display, which aims to enhance driver awareness by projecting vital information directly onto the windshield. This 18.1-inch display can be expanded vertically and enables passengers to view video content without obstructing the driver’s line of sight. Developed in collaboration with German optics firm Zeiss, this system represents a significant advancement in automotive displays. Hyundai plans to begin mass production of this technology in 2029.
Introducing the New Atlas Robot
In addition to automotive innovations, Hyundai will present its new Atlas robot. The teaser image released alongside the announcement suggests a design inspired by canine features, which aligns with Hyundai’s acquisition of Boston Dynamics in 2020. The company describes this next-generation Atlas as a pivotal step toward the commercialization of AI robotics, underlining its dedication to creating adaptable robotic co-workers.
Hyundai will also cover various aspects of its technology strategy, including advancements in electronics, chassis system safety, augmented reality head-up displays, low-power display solutions, and electric vehicle drive systems. The breadth of these technologies reflects Hyundai’s ambition to lead in the evolving landscape of mobility and robotics.
For those interested in watching the presentation live, it will be available on Hyundai’s YouTube channels, including both HyundaiUSA and its global platform. The stream will be embedded on their websites for convenience once it is available.
As CES 2026 unfolds, Hyundai’s innovations are poised to capture the attention of industry professionals and technology enthusiasts alike, signaling the company’s forward-thinking approach in a rapidly changing market.
