Apple plans to introduce its first entry-level MacBook featuring an A-series processor in the first half of 2026. According to a report by technology journalist Mark Gurman, this new model, codenamed J700, aims to attract consumers who typically consider Chromebooks or low-end Windows PCs. The anticipated price for this MacBook will be “well under” $1,000, making it an appealing option for budget-conscious buyers.
This upcoming MacBook is expected to showcase an “entirely new design” along with a smaller LCD display measuring less than 13.6 inches. In addition to its compact size, the device promises improved battery life compared to the existing MacBook Air and Pro models. Importantly, it will utilize an Apple Silicon A-series processor, differentiating it from the M-series processors currently used in the Mac lineup and iPad models.
The target audience for this device includes individuals who mainly browse the internet, work on documents, or engage in light media editing. This MacBook could serve as a viable alternative for those who prefer a traditional laptop experience over an iPad.
Internal Testing and Production Progress
Gurman notes that Apple is actively testing the A-series MacBook internally and has entered the early production phase with its manufacturers overseas. Preliminary reports suggest that this new model outperforms the M1-based Macs that Apple first released in late 2020.
The decision to introduce this budget-friendly MacBook may stem from increasing competition in the low-cost laptop market, particularly from Chromebooks. While Gurman claims that Apple faces a growing threat from these devices, some observers question the urgency of this initiative. Additionally, there is potential for the new MacBook to attract Windows users who may feel dissatisfied with the impending end of support for Windows 10, though the timing of this transition remains uncertain.
Currently, Apple’s least expensive MacBook is the 13-inch MacBook Air M4, which starts at $999. The introduction of the A-series MacBook could change the landscape for entry-level laptops, offering consumers a new choice that aligns with their needs and budgets.
