CHERRY HILL, NJ – In a move that has delighted nostalgic fans, Roy Rogers Restaurants is making a significant comeback with the grand opening of its newest location in Cherry Hill, New Jersey, on June 25. This marks the chain’s first return to the Southern New Jersey and Philadelphia markets since the 1990s, ushering in a new era for the beloved brand.
Breaking: Roy Rogers Reopens in Cherry Hill
The announcement comes as Roy Rogers seeks to regain its foothold in regions where it once thrived. The latest opening is part of a strategic expansion effort aimed at revitalizing the brand’s presence in the Northeast. “The feedback from the Cherry Hill community since we announced this new restaurant has been overwhelmingly positive,” said Jim Plamondon, co-president of Roy Rogers Restaurants, in a press release.
Immediate Impact
The Cherry Hill location at 614 Haddonfield Road is poised to attract a diverse clientele, eager to relive the classic Roy Rogers experience. The restaurant offered a “free food for a year deal” to the first 50 customers, an incentive that saw patrons lining up well before the 10 a.m. opening time, according to ABC 6.
“The winners will receive one regular combo per week for a year in their mobile app,” reported ABC 6.
Key Details Emerge
Roy Rogers Restaurants, once a staple in the 1960s through the 1980s, boasted nearly 600 locations at its peak. The chain’s return to Cherry Hill is a nostalgic nod to its historical roots in the region. “There were many of these restaurants in the South Jersey area,” the company stated in a release posted on Business Wire.
By the Numbers
- Current locations: Approximately 40 in five states
- Major presence: 22 in Maryland, 8 in Virginia
- Historical peak: Over 600 locations nationwide
Background Context
The first Roy Rogers opened in 1968 in Falls Church, Virginia, and quickly became a beloved fixture for its unique offerings. The chain’s decline in the 1990s led to the closure of many locations, including one in Willingboro, New Jersey, at the old Willingboro Plaza.
Expert Analysis
Industry analysts suggest that the revival of Roy Rogers is well-timed, tapping into a wave of nostalgia that has seen other legacy brands make successful comebacks. The move represents a significant shift from the brand’s previous contraction and highlights a renewed focus on quality and customer engagement.
What Comes Next
As Roy Rogers continues its expansion, the company aims to introduce a new generation to its classic menu, while maintaining the quality and variety that originally set it apart. The timing is particularly significant as the fast-food industry evolves to meet changing consumer preferences.
The Cherry Hill opening is just the beginning of what the company hopes will be a broader resurgence across the Northeast and beyond. “We are excited to make this long-anticipated return,” Plamondon emphasized, underscoring the brand’s commitment to growth and innovation.
