On December 17, 2025, quip, a modern oral wellness company, announced that its Ultra Smart Sonic Toothbrush has been honored with a 2025 TIME Best Inventions Award in the Design category. This prestigious recognition is part of TIME’s annual list highlighting 300 groundbreaking innovations that are significantly impacting daily life.
TIME editors and correspondents from around the globe evaluated nominees based on criteria such as originality, efficacy, ambition, and overall impact. The Ultra Smart Sonic Toothbrush was celebrated for its sleek design, user-friendly technology, and competitive pricing, making professional-level oral care accessible to a wider audience.
Transforming Daily Oral Care Habits
“Our goal at quip is to make electric toothbrushes an essential part of people’s daily rituals,” said Meredith Glansberg, CEO of quip. “Although more than 75% of dental professionals recommend using an electric toothbrush, only a third of people do. This recognition from TIME affirms our belief that oral care can be both effective and enjoyable—and that we have the opportunity to help close that gap.”
The Ultra Smart Sonic Toothbrush is designed to deliver high-performance cleaning while remaining affordable, with prices starting at $100. It boasts features that include a 15x greater plaque removal between teeth compared to a standard manual toothbrush and a twofold increase in whitening within one week, as confirmed by in vitro studies.
With a commitment to sustainability, the toothbrush produces 70% less waste compared to previous models, and it can hold a charge for up to 30 days when used on medium intensity for two minutes, twice daily. These innovations are part of quip’s broader mission to transform oral care into a more engaging and efficient process.
A Comprehensive Approach to Oral Health
Since its founding in 2015, quip has consistently aimed to revolutionize oral health care, moving it from a mundane task to a cherished part of daily life. By prioritizing simple, science-backed design, quip has developed a range of products that cater to various oral health needs, including water flossers, toothpaste, and refillable dental floss.
With over 54 million products sold and millions of users enrolled in its subscription service, quip ensures that customers have access to fresh and effective oral care solutions. The company’s strategic focus continues to be on making oral health routines accessible and enjoyable for everyone.
The Ultra Smart Sonic Toothbrush is available for purchase on the company’s website, www.getquip.com, as well as at major retail outlets. For more information about the 2025 TIME Best Inventions list, visit time.com.
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