The candy brand M&M’S has teamed up with the comfortable footwear company Crocs to unveil a new collection that merges colorful designs with playful charm. This collaboration introduces two clog styles and a selection of decorative charms, set to be available in 50 markets worldwide.
The collection features the M&M’S Classic Clog, adorned with a vibrant allover graphic of the popular candies. It comes equipped with four M&M’S Classic and Peanut bag Jibbitz charms, and two additional charms showcasing the M&M’S logo on the heel straps. The second style, the M&M’S Bae Clog, is offered exclusively in women’s sizes. This version is embellished with a glitter treatment and M&M’S Jibbitz charms, along with the brand’s iconic “M” stamp and a platform heel for added height.
This partnership emphasizes both companies’ commitment to fun and self-expression. “It has never been more important to keep fans at the heart of how a brand comes to life,” stated Alyona Fedorchenko, general manager of the global M&M’S ecosystem. She added, “This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”
In addition to the clogs, customers can customize their footwear with the M&M’S Spokescandy Jibbitz Charms 7-Pack. Each charm represents a member of the M&M’S spokescandy characters, allowing wearers to showcase their favorite personalities.
Carly Gomez, senior vice president and chief marketing officer for Crocs, echoed the sentiment of boldness and personality shared by both brands. “Crocs and M&M’S are both unapologetically bold and full of personality,” she remarked. “Together, we’ve created a collection that’s as expressive as the fans who wear it — creating a more comfortable world through imaginative style.”
Fans can purchase the new collection online at mms.com and crocs.com, as well as at selected retail locations and through key distributors. The collaboration aims to appeal to a wide audience by combining the unique attributes of both brands, ensuring that style and comfort go hand in hand.
