28 August, 2025
gisele-b-ndchen-sparks-pantless-trend-with-new-elisabetta-franchi-campaign

Gisele Bündchen has once again made headlines by embracing the pantless trend in her latest ad campaign for the Italian fashion brand, Elisabetta Franchi. The Brazilian supermodel showcased her signature style in a series of striking photographs shared on her Instagram account on August 27, 2023. This campaign not only highlights her fashion prowess but also reinforces her status as a trendsetter in the industry.

Bold Fashion Choices Shine Through

In the Instagram post, Bündchen presented a captivating selection of images from the campaign, featuring her in a daring ensemble that included a black leather jacket, high boots, and gloves. She remarked, “Shooting the new @elisabettafranchi campaign in a leather jacket, high boots, and gloves in the middle of Miami summer,” emphasizing her commitment to style regardless of the weather. Her caption concluded with a nod to the creative team behind the shoot, stating, “Just leave it to my dear friends @luigiandiango to turn the heat into fun!”

One of the standout images features Bündchen wearing a bold black leather jacket, opting for a bra-less look that accentuated her confidence. She paired this piece with black see-through tights, perfectly embodying the pantless trend. Accessories included a striking gold neckpiece and chunky gold bracelets, adding a touch of glamour to the outfit. Her makeup was kept soft with a focus on sculpted cheekbones and a vibrant red lip, complemented by her sleek, pulled-back hairstyle.

Captivating Variations of the Pantless Look

In addition to the leather jacket look, Bündchen displayed a range of styles throughout the campaign. One photograph showcased her in a long-sleeve mini black dress, paired with thigh-high black leather boots that featured pointed toes, exuding sophistication and edge. Another striking image depicted her in a black bodysuit with a plunging neckline, reinforcing her ability to merge elegance with bold fashion statements.

Bündchen’s appeal and influence in the fashion world are undeniable, and this latest campaign for Elisabetta Franchi exemplifies her ability to stay ahead of trends. Having previously introduced the pantless look during New York Fashion Week in 2023, her ongoing contributions to the fashion landscape continue to inspire both fans and industry professionals alike.

As Bündchen remains a prominent figure in fashion, her latest campaign reinforces her role as more than just a model—she is a cultural icon shaping contemporary style.