Emma Chamberlain is stepping back into the spotlight as the brand ambassador for Stuart Weitzman in its latest spring 2026 campaign. This initiative focuses on showcasing the newest additions to the popular Vinnie Sculptural collection, renowned for its minimalist designs characterized by sharp and angled heels.
Chamberlain first joined the Stuart Weitzman family as a global ambassador during the fall 2025 “Stuart Weitzman New York” campaign. In that campaign, she was featured alongside other women who embody the essence of New York City. For spring 2026, she is unveiling new styles within the Vinnie Sculptural collection, including an 85-mm wedge slide, a 50-mm wedge thong slide, and an 85-mm wraparound thong sandal. The campaign also introduces fresh colors for the brand’s 50-mm slingback.
Campaign Highlights and Themes
The campaign was once again photographed by Ned Rogers, a frequent collaborator with Stuart Weitzman. The brand describes this campaign as a continuation of its “playful exploration” of how accomplished women celebrate the arrival of spring in New York City. The visuals capture Chamberlain engaging in various activities that reflect the joy of warmer weather, such as people-watching on a park bench, enjoying a moment reminiscent of “Singin’ in the Rain,” and exploring the Upper West Side while visiting Westsider Books.
Chamberlain expressed her enthusiasm for the new Vinnie styles, stating in a press release, “I fell in love with the Vinnie styles the first time I put them on. My Vinnie boots and pumps have quickly become closet staples, so when the Stuart Weitzman team showed me the new Vinnie sandals, I knew immediately that I had to add them to my Vinnie collection.” She also shared that one of her favorite images from the campaign depicts her sitting on a bench surrounded by pigeons.
Future Campaigns and Collaborations
This latest campaign featuring Chamberlain follows a recent collaboration with Chinese supermodel Ming Xi, who also serves as a global ambassador for the brand. As the year progresses, Stuart Weitzman plans to roll out additional campaigns featuring returning ambassadors Ashley Graham and Ilana Glazer, expanding its reach and influence in the luxury footwear market.
Stuart Weitzman, a brand owned by Caleres, continues to focus on high-quality craftsmanship and modern designs, appealing to a diverse audience of fashion enthusiasts. The spring 2026 collection is poised to resonate deeply with consumers seeking style and comfort as they step into the new season.
