Dyson has officially launched its latest hairstyling tool, the Airwrap Coanda 2x, which features a new straightening attachment. Priced at $699.99, this model represents a significant upgrade from previous versions, particularly with its enhanced performance and versatility. As part of the launch, Dyson is also offering a limited-time discount of $100 on last year’s Airwrap i.d., making it an enticing option for customers considering a purchase.
The Airwrap Coanda 2x is being marketed as the “most powerful Dyson Airwrap multi-styler” to date. It is equipped with the new Hyperdymium 2 motor, which delivers double the air pressure compared to its predecessor while maintaining a relatively quiet operation. This model also includes six attachments tailored to different hair types. For those with straight or wavy hair, the new AirSmooth2x attachment uses only air pressure to create a sleek finish, while the Tension comb 2x caters to curly or coily hair by stretching and smoothing.
The introduction of the Airwrap Coanda 2x comes in response to competitive pressure from brands like Shark, which has long offered similar styling capabilities. Notably, the new Dyson product incorporates Radio-Frequency Identification (RFID) technology, allowing for automatic adjustments to settings based on the selected attachment. This feature is complemented by a smart app that enables users to create a personalized hair profile, adjusting heat, airflow, and timing according to their specific hair type.
The Airwrap i.d., previously a top seller, is also receiving attention with its current discount. Priced at $200 less than usual, it offers features such as AI-driven auto-curling that can be controlled via a smartphone app. This versatility and ease of use have contributed to its popularity among consumers.
While the Airwrap Coanda 2x has garnered excitement for its powerful performance and innovative attachments, it remains to be seen how it will perform in real-world testing. Industry experts and consumers alike are eager to see whether this new model lives up to the high expectations set by its predecessor.
With these advancements, Dyson continues to solidify its position in the hairstyling market, appealing to a broad range of users who seek both functionality and a modern aesthetic in their beauty tools. As the brand emphasizes innovation, it will be interesting to observe how the Airwrap Coanda 2x impacts the hairstyling landscape in the coming months.
