CHANEL has opened a new seasonal boutique at Rosewood Miramar Beach in Montecito, California, offering a unique blend of Parisian elegance and coastal charm this winter. This boutique showcases pieces from the Cruise 2025/26 collection, including ready-to-wear clothing, accessories, and fine jewelry. With its serene coastal views and peaceful garden, the boutique provides a sophisticated escape just moments away from the Pacific Ocean.
Elegant Design Reflecting Local Aesthetics
The boutique’s design is intended to reflect the natural beauty and warmth of the Santa Barbara coastline. The interior features a soft neutral palette, complemented by dark wood accents and subtle tweed textures that echo the brand’s signature style. The space is thoughtfully laid out to maintain an airy atmosphere, with a main salon dedicated to ready-to-wear items, a dedicated shoe room, and a quiet area for Watches and Fine Jewelry. Notable pieces, including the Première Galon, are displayed in a way that exudes understated luxury.
Two private fitting rooms offer an intimate shopping experience, allowing guests to enjoy a personal touch while browsing the collection. The boutique encourages visitors to linger, seamlessly guiding them from one area to another and enhancing the overall shopping experience.
A Tranquil Escape by the Ocean
A standout feature of the boutique is its charming small garden, which enhances the tranquil atmosphere. This serene environment aligns beautifully with the Cruise collection, which includes luminous evening wear, comfortable knits, and elegant touches of gold. Each piece resonates with the relaxed coastal vibe of Montecito, making the boutique an inviting destination for both resort visitors and long-time clients.
The synergy between the boutique’s setting and the seasonal collection creates a mood that is both relaxed and distinctly CHANEL. As the winter season unfolds, the new boutique captures the essence of the season while offering a luxurious yet comfortable shopping environment that reflects the brand’s commitment to elegance and style.
