Behr Paint Company has announced its Color of the Year for 2026, introducing a striking shade called Hidden Gem. This deep, smoky jade tone is set to challenge the prevailing trend of neutral colors, offering homeowners a sophisticated yet bold option for their interiors.
As the paint industry gears up for the annual Colors of the Year season, brands reveal their selections, reflecting current design sentiments and consumer preferences. Behr’s Hidden Gem (N430-6A) embodies a luxurious jade hue with subtle gray undertones, making it a versatile choice for various decorating styles. According to Behr, the color is not only aesthetically pleasing but also aligns with a growing desire for more daring color choices in home decor.
Consumer Preferences Shift Towards Bold Colors
Research conducted by Behr indicates that homeowners are increasingly seeking colors that offer depth and uniqueness. In a survey, 58% of respondents expressed that a room painted with Hidden Gem would be captivating, while 67% stated it would create a space that feels distinctive and timeless.
Erika Woelfel, Vice President of Color and Creative Services at Behr, remarked, “Now more than ever, there’s a growing appetite for colors that challenge convention and bring an unexpected sense of wonder to everyday spaces.” She emphasized that Hidden Gem captures this spirit through its rich tone and refined character.
In addition to Hidden Gem, Behr has curated a 2026 Color Trends Palette that includes earth tones, jewel shades, and sophisticated pastels. This palette features colors like Terracotta Urn (PPU2-12), which adds a luxurious twist to typical spring hues, and refreshing neutrals like Wheat Bread (720C-3) and Dainty Lace (MQ3-11), both designed to complement the boldness of Hidden Gem.
Bringing Color into Everyday Spaces
Behr’s announcement signals a shift in the interior design landscape, as consumers express a desire for colors that reflect personality and style. Andy Lopez, Senior Vice President and Head of Global Marketing at Behr, stated, “Color holds the power to express who you are – it tells your story without saying a word.” He noted that Hidden Gem empowers both DIY enthusiasts and design professionals to create environments that are both purposeful and expressive.
For those interested in incorporating this rich hue without committing to a full paint job, a range of decor items is available. Options like a dark green vase or a cozy alpaca throw offer a taste of the jewel tone trend, enhancing spaces with minimal effort.
As the interior design community prepares for 2026, Behr’s Hidden Gem serves as a compelling indicator of future trends, suggesting a move away from beige towards deeper, more engaging colors. This bold choice may pave the way for a renewed appreciation of jewel tones that evoke depth and intrigue in home environments.
