5 July, 2025
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LONDON – British actress Jessica Madsen, known for her role in Bridgerton, is set to star as the female lead in Prime Video’s historical drama Bloodaxe. She will play Gunnhild, the formidable wife of Erik Bloodaxe, portrayed by Xavier Molyneux.

Breaking: Madsen Joins ‘Bloodaxe’ Cast

The announcement comes as Bloodaxe gears up to bring the legendary Norse saga to life. Created by Michael Hirst, the mastermind behind Vikings, and his son Horatio Hirst, the series promises a gripping tale of power struggles and betrayal.

Immediate Impact

Madsen’s casting as Gunnhild, also known as the “Mother of Kings,” marks a significant addition to the series. Her character will navigate a tumultuous landscape filled with fierce rivals and shifting loyalties as she and Erik fight for the throne of Norway.

Key Details Emerge

Set to begin production in Ireland and Iceland later this summer, Bloodaxe will be produced by MGM Television, a division of Amazon MGM Studios. The show was officially ordered in March and will feature a team of executive producers, including Morgan O’Sullivan and Steve Stark.

The series chronicles the rise of Erik Bloodaxe, one of history’s most famous Norse raiders, and his formidable wife, Gunnhild.

Industry Response

While the show shares its creative lineage with the Vikings series, Bloodaxe is set decades after the original and before Vikings: Valhalla. Industry experts anticipate that the new series will captivate audiences with its epic storytelling and historical depth.

By the Numbers

Bridgerton is one of Netflix’s Top 10 most-watched series, with Madsen earning two SAG Award nominations as part of the ensemble.

Background Context

This development builds on the success of Vikings and Vikings: Valhalla, both of which were produced by MGM Television. The timing is particularly significant as historical dramas continue to draw large audiences on streaming platforms.

What Comes Next

As Bloodaxe moves into production, viewers can expect a thrilling depiction of Norse history, with Madsen’s performance as Gunnhild at its heart. The series is poised to explore the complexities of power and legacy in a world on the brink of chaos.

With Jessica Madsen leading the charge, Bloodaxe promises to be an epic addition to Prime Video’s lineup of historical dramas, offering a fresh take on a legendary saga.