Katie Couric has launched an engaging new public service announcement (PSA) that combines humor with an important message about colon cancer screening. The PSA, titled “Lead From Behind,” playfully parodies a popular advertisement featuring actress Sydney Sweeney while addressing the serious issue of colorectal health.
The announcement begins with Couric, a former co-anchor of the TODAY show, appearing in a close-up wearing an open denim shirt draped off her shoulder. She reclines on her side, propped on pillows, in what initially seems like a casual setting. As she speaks, she shares a startling fact: “Speaking of genes, did you know that the majority of people who develop colon cancer are not genetically predisposed to the disease?” The scene then transitions to reveal that Couric is actually lying on a hospital bed, dressed in a hospital gown, as healthcare professionals prepare for a colonoscopy.
Couric emphasizes the importance of early detection, stating, “That’s why doctors recommend everyone 45 and older get checked. Mine are televised.” A powerful male voice then announces the PSA’s main point in bold letters: “Katie Couric gets regular screenings.” The stylistic choices in the video mimic the controversial American Eagle campaign featuring Sydney Sweeney, which stirred considerable attention earlier this summer.
Katie Couric, who is now 68 years old, explained her motivation for the spoof in an interview with People. “That ad showed how pop culture and a pair of jeans could really shape the cultural conversation … it was everywhere,” she said. “It was a moment in time, and we thought, ‘Why don’t we ride that horse a little bit longer and have some fun with it?’”
This PSA is particularly significant for Couric, as it comes on the 25th anniversary of her groundbreaking broadcast of a colonoscopy on national television. In 2000, Couric underwent the procedure live to encourage viewers to consider screening for colon cancer, a cause close to her heart following the death of her husband, Jay Monahan, who succumbed to the disease in 1998 at the age of 42.
Since then, Couric has consistently advocated for increased awareness regarding the symptoms and warning signs of colon cancer. Her efforts have focused on encouraging people to prioritize their health and seek timely screenings.
The Colorectal Cancer Alliance, which partnered with Couric for this PSA, aims to educate the public about the necessity of regular screenings and early detection. Their mission aligns closely with Couric’s personal experience and advocacy work. By blending entertainment with a vital health message, Couric hopes to inspire individuals to take proactive steps toward their health and well-being.
In a world where health issues can often be overshadowed by daily distractions, Couric’s innovative approach to this announcement serves as a reminder of the significance of preventive care. As she continues to use her platform for advocacy, the PSA encourages viewers to engage with their health and consider the importance of regular colon cancer screenings.
