The rise in gluten-free diets has led to significant changes in the restaurant industry, prompting business owners to adapt to the needs of customers with dietary restrictions. In Fresno, California, entrepreneur Varouj Kachichian has embraced this trend by establishing The Bakery by Indulge Right, a 100% gluten-free bakery that caters to those with celiac disease, gluten sensitivities, and health-conscious foodies.
The gluten-free food market in the United States is projected to grow substantially, from an estimated $7.43 billion in 2024 to $15.45 billion by 2032, according to Fortune Business Insight. This growth reflects a broader societal shift where consumers increasingly seek safe dining options. Kachichian recognized this gap in the market after experiencing personal health improvements when he eliminated gluten from his own diet.
What exactly is gluten? It refers to the proteins found in wheat, rye, barley, and triticale. Gluten is known for its ability to help food maintain its shape, acting as a binding agent. Unfortunately, it also poses health risks for many individuals. The Celiac Disease Foundation notes that gluten can be hidden in unexpected food products, prompting a need for dedicated gluten-free spaces in the culinary world.
To ensure safety, restaurants claiming to offer gluten-free options must register with organizations like the Gluten Free Food Program. This certification process includes training on cross-contamination prevention, which may involve separate cooking spaces and equipment. Kachichian’s bakery is a shining example of this commitment to safety and quality.
Kachichian’s journey into the gluten-free baking business began over three years ago when he opened his first location in Fresno. His background in the bakery industry spans more than three decades, including a previous bakery venture. Despite initial reluctance to return to the industry due to demanding hours, customer requests for gluten-free products inspired his decision to launch The Bakery by Indulge Right.
Today, the bakery attracts customers from across the Central Valley, with some even traveling over an hour to sample its offerings. Kachichian has expanded his operations, opening a second location in Clovis last year, which features a café environment where patrons can enjoy savory lunch items alongside baked goods.
The menu includes customer favorites like honey whole grain sandwich bread, which provides a gluten-free alternative to traditional honey whole wheat bread. The Fresno location focuses on grab-and-go items, while the Clovis site allows for a more leisurely dining experience.
Looking ahead, Kachichian plans to introduce seasonal items in the fall and has expressed interest in supplying gluten-free products to other local bakeries and restaurants. He aims to ensure that gluten-sensitive individuals can enjoy dining out without concerns about cross-contamination.
Reflecting on his journey, Kachichian finds joy in the positive impact his bakery has on customers. “Just making their day, giving them all the options they could have without feeling deprived. They feel that joy, that happiness. I think that’s enough,” he said.
As the demand for gluten-free products continues to rise, Kachichian’s commitment to quality and safety positions The Bakery by Indulge Right as a leader in the gluten-free community, offering delicious options for those who need them most.
