A little over two months ago, fitness coach Ashton Hall’s workout routine took the internet by storm, generating a wave of memes and social media videos. Despite the viral attention, Hall has remained committed to his fitness regimen, which includes both daytime and nighttime routines. Known for his intense sprints and challenging workouts, Hall even issued a race challenge to YouTuber IShowSpeed. Now, A-list actor Glen Powell has joined forces with the social media sensation for a unique collaboration to promote his upcoming movie.
On Tuesday morning, Powell and Hall’s joint routine was uploaded to Instagram, capturing the attention of fans and followers. The post was captioned, “From IG reels to the Big screen,” followed by a nod to Powell’s new film, “The Running Man.” The video begins with Hall submerging his face in a bowl of lemon ice water, followed by a meticulous drying off with Clean Towels.
From Fitness Routine to Movie Promotion
At 8:54 a.m., Hall is seen at his desk, finalizing a document titled “Glen Powell ‘Running Man’ Training Routine.” Shortly after, the camera captures the duo meeting up and embarking on their training session. By 9:31 a.m., they are equipped with weighted vests, ready to tackle the workout. An hour later, they hit the pavement for a run, although they opted out of Hall’s renowned sprints.
The collaboration culminated at 12:19 p.m., with Hall attending a special screening of Powell’s new film. While enjoying fried chicken and watermelon, he watched the trailer for “The Running Man,” a film adaptation of Stephen King’s 1982 novel.
A Glimpse into “The Running Man”
The film, set in a dystopian future, revolves around a deadly televised competition where contestants, known as Runners, must evade professional assassins for 30 days. Each day, the stakes rise, with every move broadcast to a captivated audience. Powell stars as Ben Richards, a man driven to participate by the need to save his sick daughter. The show’s producer, Dan Killian, played by Josh Brolin, convinces him to join the perilous game.
“But Ben’s defiance, instincts, and grit turn him into an unexpected fan favorite—and a threat to the entire system. As ratings skyrocket, so does the danger, and Ben must outwit not just the Hunters, but a nation addicted to watching him fall,”
The film is set to hit theaters on November 7, promising a gripping narrative that explores themes of survival and media obsession.
The Impact of Social Media Collaborations
The collaboration between Powell and Hall highlights the growing trend of celebrities leveraging social media influencers to reach wider audiences. According to industry experts, such partnerships can significantly boost a film’s visibility and engagement, especially among younger demographics who are more likely to consume content on platforms like Instagram and TikTok.
Social media strategist Lisa Cohen notes,
“Collaborations like these are a win-win. Celebrities gain access to the influencer’s dedicated following, while influencers benefit from association with high-profile projects.”
This strategy not only enhances promotional efforts but also adds a layer of authenticity and relatability to the marketing campaign.
Looking Ahead
As “The Running Man” approaches its release date, the collaboration with Ashton Hall is expected to continue generating buzz. Fans eagerly anticipate how the film will interpret the classic novel, and whether Powell’s portrayal of Ben Richards will resonate with audiences.
Meanwhile, Ashton Hall continues to build on his viral success, potentially paving the way for more high-profile collaborations in the future. As the lines between traditional media and social media blur, such partnerships are likely to become increasingly common in the entertainment industry.
“The Running Man” is set to captivate audiences when it premieres on November 7, offering a thrilling exploration of a society obsessed with spectacle and survival.
