The concept of the “girlboss” is experiencing a resurgence as several prominent figures attempt to reclaim their status after facing significant scrutiny. Following their cancellations, notable individuals such as Audrey Gelman of The Wing and Ty Haney from Outdoor Voices are making a bid for a comeback. However, their new ventures are encountering difficulties in re-establishing credibility and relevance.
Returning to the Spotlight
In a recent episode of the podcast ICYMI, host Kate Lindsay engages with Scaachi Koul, a senior writer at Slate, to discuss this latest development in the realm of internet culture. The conversation highlights the challenges these former girlbosses face as they attempt to re-enter the entrepreneurial landscape.
Gelman and Haney were once emblematic of a movement that empowered women in business, but their reputations suffered serious blows after various exposés revealed issues related to management practices and allegations of racism within their companies. After a period of relative silence, they are now re-emerging with new projects, aiming to redefine themselves and their brands.
Despite the initial excitement surrounding their returns, the reception of their new endeavors has not been overwhelmingly positive. Critics and audiences alike are questioning whether there is still a place for these figures in today’s business environment, especially as societal attitudes continue to evolve.
Examining the Future of the Girlboss
The discussion raises a pivotal question: Is there truly room for redemption for these figures in 2025, or is it time to move beyond the girlboss narrative entirely? As they navigate this complex landscape, the challenges they face reflect broader societal changes regarding leadership, accountability, and the expectations placed on women in business.
Listeners interested in a deeper exploration of this topic can access more from ICYMI through Slate Plus, which offers exclusive content and ad-free listening options. The podcast is produced by Daisy Rosario, Vic Whitley-Berry, and Kate Lindsay, with contributions from Kevin Bendis.
As the conversation around the girlboss evolves, it will be crucial to observe how these figures adapt to the shifting cultural landscape and whether they can successfully re-establish their positions in a world that has become increasingly critical of past transgressions.
