Dior has officially named Thai drama stars Lingling Kwong and Orm Kornnaphat as its newest brand ambassadors. This announcement positions the duo, popularly known as LingOrm, as key influencers in the fashion industry, especially as they challenge the dominance of K-pop idols at major fashion events. Their rise follows prominent roles in the girls’ love (GL) genre, which has garnered a substantial global following.
Both actors made their Paris Fashion Week debuts in March 2025, attending the Dior show. By October 2025, during Dior’s womenswear debut, the pair had achieved significant media visibility, surpassing all competitors in earned media value (EMV). According to a report by Karla Otto, a leading communications agency, the duo’s social media strategy, which included posting 50 times about Dior, resulted in an EMV of $23.5 million, with Lingling alone contributing an impressive $21.5 million.
Star Profiles and Their Impact
Lingling, who has a diverse background, was born in Hong Kong to a Chinese father and Thai mother. She is fluent in multiple languages, including Cantonese, Mandarin, English, and Thai. Before her acting career, she participated in beauty pageants and was scouted by Channel 3, a major Thai television network. With 2.7 million followers on Instagram, Lingling expressed her excitement about collaborating with Dior, stating, “I truly believe in his genius and artistic vision,” referring to the brand’s creative direction under Kim Jones.
Orm, the daughter of veteran Thai actress Koy Narumon Phongsuphap, began her career in 2019 with the series “Hotel Stars.” She has since appeared in several dramas on Channel 3, including “Game of Outlaws.” With 2.4 million Instagram followers, Orm also runs her own fashion line, Keep Silent. She shared her gratitude for the ambassador role, noting her respect for Dior’s legacy and the creative vision behind the partnership.
Future Collaborations and Continued Success
Channel 3 recently announced that Lingling and Orm will star in a new series, adapted from the novel “Wad Fun Wan Wiwa,” set to air next year. This collaboration further highlights the rising influence of Thai actors in both the entertainment and fashion industries.
As Lingling and Orm step into their roles as Dior ambassadors, their impact on global fashion trends and media engagement is expected to grow. Their success not only reflects their individual talents but also demonstrates the increasing significance of Southeast Asian stars in the international fashion landscape. With the support of a major brand like Dior, the duo is poised to inspire a new generation of fashion influencers.
