Cumulus Media has officially launched a new radio station in the Dallas-Fort Worth area, named Country Legends & Texas Classics 93.3 HD2. This station, which began broadcasting on December 15, 2023, focuses on country music hits from the 1970s and 1980s. The inaugural song played was “Does Fort Worth Ever Cross Your Mind” by country music legend George Strait.
As part of the WBAP-FM/AM cluster, the 93.3 HD2 station operates as a digital subchannel. Listeners will need an HD Radio receiver to access the station, which complements the main 93.3 FM frequency that primarily broadcasts News/Talk 820 WBAP. Cumulus Media’s expansion into classic country music reflects its commitment to the genre, particularly in Texas.
Dan Bennett, Vice President of Cumulus Dallas, emphasized the importance of this launch in a statement. “We are doubling down on our long-term commitment to country music in Texas by launching Country Legends & Texas Classics 93.3 HD2,” he said. “This station will give a voice to great country hits from the 70s and 80s. Paired with our fan-favorite DFW country stations, 99.5 The WOLF and New Country 96.3, this creates a wall of country for our station group and for the passionate country music lovers in the DFW area.”
The station’s playlist will feature an array of beloved country artists, including Willie Nelson, Dolly Parton, Johnny Cash, Randy Travis, Alan Jackson, and Reba McIntyre, among others. This diverse lineup aims to capture the nostalgia and essence of classic country music, appealing to both long-time fans and new listeners.
Cumulus Media operates a total of 395 owned-and-operated radio stations across 84 markets, providing a wide range of nationally syndicated programming that includes sports, news, and entertainment. The company is known for its partnerships with significant brands like the NFL, NCAA, and the Academy of Country Music Awards through its extensive audio network, Westwood One, which has over 9,500 affiliated stations.
The launch of Country Legends & Texas Classics 93.3 HD2 signifies a strategic move by Cumulus Media to strengthen its presence in the country music landscape. This initiative not only reaffirms their dedication to the genre but also enhances the listening options for country music enthusiasts in the Dallas-Fort Worth region.
