A recent photoshoot featuring the K-pop group BOYNEXTDOOR for Yves Saint Laurent Beauty Japan has sparked significant debate among fans and critics. The campaign, intended to showcase the luxury brand’s aesthetic, has drawn mixed reactions, particularly from Korean netizens who expressed dissatisfaction with the group’s visual presentation.
The controversy began when a post on the online platform Pann went viral, accumulating over 78,000 views and more than 500 upvotes. Many commenters criticized the group’s appearance, arguing that their image did not align with the sleek, high-end vibe typically associated with YSL. Some went so far as to claim that the photoshoot diminished the brand’s status, making unfavourable comparisons to everyday individuals on the street.
One striking comment suggested, “This is supposed to be a YSL ad? If you seriously just grabbed some random guy off the street, gave him plastic surgery and makeup, he’d probably look better than them.” Such remarks reflected a broader sentiment that the visuals fell short of the premium quality expected from a collaboration with a prestigious brand.
Mixed Reactions Emerge
While many were quick to criticize, not all responses were negative. A number of supporters defended BOYNEXTDOOR, emphasizing that being chosen by a high-profile brand like YSL is a significant achievement in itself. One user noted, “At the end of the day, YSL Beauty chose BOYNEXTDOOR, so what can you do?” This perspective highlights the group’s popularity, suggesting that their appeal transcends visual aesthetics.
Critics remained vocal, with comments such as, “Honestly, it’s true they don’t have visuals…” and “They look more like Japanese host bar guys than luxury brand models.” The conversation surrounding the photoshoot has revealed a divide among fans, with passionate opinions on both sides.
Despite the backlash, the shoot has undeniably garnered massive attention. Whether viewed positively or negatively, the collaboration has placed BOYNEXTDOOR firmly in the spotlight, illustrating the complexities of brand representation in the competitive world of K-pop.
As discussions continue, it remains to be seen how this controversy will affect the group’s public image and future collaborations. The intersection of luxury branding and pop culture continues to evolve, with fans keenly observing the outcomes.
