Karmo Sanders, known affectionately as the “Marden’s Lady,” passed away on March 15, 2024, at her home in Scarborough, Maine, at the age of 74. Her vibrant persona captured the hearts of many during her tenure as a television personality, where she brought joy and laughter to viewers across the state.
Born in Norway, Maine, Sanders enjoyed a diverse career spanning more than four decades in the arts. She was not only a beloved television figure but also a talented playwright, performer, and educator. Her character, Birdie Googins, became a hallmark of the Marden’s salvage store chain’s advertising campaigns, endearing her to countless fans long after the ads ended in 2013.
A Life in the Arts
Karmo Sanders excelled in multiple roles within the theater community. Alongside her husband, Jerry Sanders, she co-created the musical review “Radical Radio,” which toured the East Coast in the 1990s. Their collaboration also produced a Broadway-style musical titled “Gold Rush Girls,” which premiered in Anchorage, Alaska, in 2012.
In addition to her television fame, Sanders made significant contributions to local theater with her play “Homer Bound.” This production, which had a sold-out run at Good Theater in Portland in 2018, featured a comedic storyline revolving around a quirky wedding on a Maine island, complete with an onstage baby delivery.
Despite her passing, Sanders’ legacy continues through her teaching. Since 2017, she inspired students at the University of Southern Maine, where she taught playwrighting and acting for non-majors. Many students, who were often too young to remember her television appearances, found motivation in her enthusiasm and charisma. Sara Valentine, an Associate Professor of Theatre at USM, noted that Sanders encouraged students to explore beyond their comfort zones, fostering a joyful and laughter-filled environment in her classroom.
A Lasting Impact
Sanders’ ability to connect with audiences was not limited to the stage. Fans frequently approached her in everyday settings like restaurants and grocery stores, expressing their appreciation for the warmth and energy she brought to her roles. Her daughter, Hanna Sanders, remarked that even years after her television career, fans continued to send her mother thoughtful gifts, including wood carvings and needlepoint inspired by the “Marden’s Lady” character.
The essence of Sanders’ charm lay in her relatable characters. Brian P. Allen, artistic director and co-founder of Good Theater, highlighted how her characters, including Birdie Googins, resonated with people due to their authenticity and humor. Allen reflected on how Sanders’ talent for making even whimsical characters relatable made her a unique figure in the theater community.
Karmo Sanders will be remembered not only for her contributions to the arts but also for her unwavering positivity and encouragement to pursue one’s passions. Following the death of her husband, Jerry, in 2013, she emphasized the importance of perseverance, often advising young people, “Go. Don’t stop. Pick up your dreams and go.”
Visiting hours for Karmo Sanders will be held on Sunday from noon to 4 p.m. at Hobbs Funeral Home, located on Cottage Road in South Portland. Her vibrant spirit and commitment to the arts will be deeply missed by all who knew her.
