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Tenpin Entertainment has completed the acquisition of Fairgame, a distinctive social entertainment brand that reimagines the traditional fairground experience. This move, announced on December 2, 2025, marks a significant step for Tenpin as it seeks to enhance its portfolio in the premium entertainment sector.
Founded in 2019 by Richard Hilton, Fairgame has quickly made its mark by combining tech-enabled fairground games with an innovative food and beverage offering. The brand operates two venues in London, providing an indoor setting where guests can enjoy a modern twist on classic fairground attractions.
The acquisition is backed by Trive Capital, a private equity firm based in Dallas. This partnership aims to leverage Trive’s resources to accelerate Fairgame’s growth and further develop its unique concept. Tenpin’s strategy focuses on expanding its reach in the entertainment landscape, and the integration of Fairgame aligns with this vision.
Tenpin Entertainment has established itself as a leader in the social entertainment space, known for offering unique experiences that cater to a diverse audience. By acquiring Fairgame, Tenpin not only diversifies its portfolio but also enhances its ability to attract customers seeking innovative leisure options.
The combination of Fairgame’s proprietary technology and Tenpin’s operational expertise is expected to create new opportunities for expansion. The company plans to explore additional venues, not only in London but also potentially in other major cities, in response to growing demand for premium entertainment experiences.
As the leisure market continues to evolve, Tenpin’s acquisition of Fairgame signals its commitment to staying at the forefront of social entertainment. The brand’s innovative approach, which blends classic fairground fun with modern technology, is anticipated to appeal to a wide demographic, particularly among younger audiences looking for engaging social activities.
In summary, the acquisition of Fairgame represents a strategic move for Tenpin Entertainment as it seeks to enhance its offerings in the competitive entertainment sector. With a focus on innovation and customer experience, Tenpin is poised to capitalize on the growing interest in unique social engagements, positioning itself for future growth and success.
