Iconic Tonics and The Butcher’s Daughter have partnered to debut seasonal functional beverages, starting with the Grilled Lemon Spritz, a first-of-its-kind cocktail featuring Kanna, a natural, non-alcoholic mood enhancer.
Snoop Dogg’s Iconic Tonics has partnered with The Butcher’s Daughter, a popular plant-based restaurant group, to unveil a new line of zero-proof “functional” cocktails. This collaboration aims to combine music, culture, and innovative plant-based ingredients, launching in key cities including New York, Los Angeles, and soon Austin. Customers can expect refreshing beverages designed to enhance mood and reduce stress while celebrating seasonal produce.
The partnership will debut with the signature cocktail, Grilled Lemon Spritz, made from grilled and pressed lemons, pressed ginger, amaro falso, soda, and fresh muddled mint. This drink also incorporates Kanna flower extract, known for its uplifting properties. The Butcher’s Daughter will feature a rotating selection of Iconic Tonics’ signature offerings, including Death Row Records Do It Fluid and Love Yer Brain.
Heather Tierney, Founder and Creative Director of The Butcher’s Daughter, described the collaboration as a natural alignment of shared values. “The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together. Iconic Tonics shares that ethos and spirit,” Tierney stated. She highlighted the rebellious nature of both brands, noting that they aim to disrupt traditional norms with intention and creativity.
Evan Eneman, Co-Founder and CEO of Iconic Tonics, added that the partnership emphasizes enjoying beverages that resonate with different moments, whether socializing with friends or enjoying live music. “We’re blending flavor, vibe, and plant power in spaces that already know how to set the tone,” Eneman said.
The collaboration extends beyond innovative products. It symbolizes a cultural alignment rooted in music, creativity, and plant-based innovation. With a growing number of locations planned, including a new venue in Austin set to open this fall, the partnership seeks to redefine beverage experiences in vibrant hospitality-driven cities.
The Butcher’s Daughter’s natural wine bar, Only The Wild Ones, serves as an ideal venue for these beverages. Known for its curated vinyl collection and high-fidelity sound system, the bar provides an inviting atmosphere for guests to connect over music and conversation. “Our drinks are made for spaces where connection happens naturally,” Eneman noted.
As this partnership unfolds, customers can look forward to special menu editions, artist-driven events, and immersive experiences that celebrate mindful consumption alongside music and food.
Iconic Tonics is recognized for its dedication to creating better-for-you beverages powered by functional ingredients, meeting the consumer demand for healthier alternatives. For more details, visit drinkiconictonics.com.
The Butcher’s Daughter operates several locations across Los Angeles and New York, focusing on wholesome, seasonal ingredients. Their next site is scheduled to open in Austin by December 2025. More information can be found at thebutchersdaughter.com.
Only The Wild Ones emphasizes music at its core, offering guests a unique listening experience. It invites patrons to embrace the present moment through curated sounds and intimate performances. For further details, visit onlythewildones.com.
This collaboration marks a significant step towards merging culinary and musical experiences, setting a new standard for functional beverages in social settings.
