Logo for MIXUE, established in 1997, specializing in ice cream and tea.
MIXUE, the rapidly growing beverage brand, has achieved a significant milestone by becoming the largest beverage chain in the world based on store count, surpassing industry giants like Starbucks and McDonald’s. As of December 26, 2025, MIXUE operates over 47,000 locations globally, a testament to its ultra-affordable model which offers products such as its signature soft serve ice cream cones starting at just $1.19.
Founded in China, MIXUE’s ascent from a local dessert concept to an internationally recognized brand highlights its aggressive expansion strategy across Asia and into overseas markets. The opening of its first store in Los Angeles marks a pivotal step in its U.S. growth, and to support this expansion, MIXUE has partnered with MenuSifu, a leading restaurant technology provider specializing in services for Asian restaurants in the United States.
Strategic Partnership for U.S. Expansion
MenuSifu’s technology serves as the operational backbone for MIXUE’s U.S. stores, enabling them to adapt to local regulations, payment systems, and customer preferences. With over a decade of experience in helping restaurants navigate the complexities of the North American market, MenuSifu is well-equipped to assist MIXUE in scaling its operations efficiently.
According to William Wang, Founder & CEO of MenuSifu, “MIXUE’s growth is a powerful example of how a clear value proposition and disciplined execution can scale globally.” This collaboration reflects the importance of aligning technology with operational needs to ensure successful international expansion.
MIXUE’s strategy emphasizes building sustainable, localized operations that resonate with consumers in the competitive foodservice landscape. Yu Li, Co-Founder & COO of MenuSifu, stated, “Global expansion succeeds when technology and operations are aligned,” underscoring the critical role of innovation in driving growth.
About MenuSifu and MIXUE
Established in 2014, MenuSifu has positioned itself as the number one restaurant technology provider for Asian restaurants in the U.S. Its comprehensive ecosystem includes point-of-sale systems, payment solutions, online ordering, and automation tools, all designed to help restaurants thrive in an increasingly digital marketplace.
MIXUE Group, known for its freshly made drinks, operates multiple brands including MIXUE, which specializes in tea drinks, and Lucky Cup for coffee. It boasts the largest end-to-end supply chain in China’s freshly made beverage industry, covering all aspects from procurement to production and quality control.
As both companies continue to evolve, their partnership exemplifies a commitment to innovation and excellence in the global beverage market. The focus remains on delivering exceptional products while adapting to the unique demands of various markets, ensuring that MIXUE’s growth trajectory remains strong in the years to come.
