In a significant milestone, Hyperion Humboldt Realty celebrated its one-year anniversary last month, marking a year of growth and community engagement in Humboldt. The company’s owner, Annalise von Borstel, reflected on the various emotions surrounding this achievement, from pride in her business’s visibility to the challenges posed by an uncertain economy.
Since launching, von Borstel has encountered a mix of rewarding moments and the inherent anxieties of entrepreneurship. She expressed her appreciation for seeing her sign in front of homes while also acknowledging the fluctuating real estate market over the past two years. Despite these challenges, one of her agents is enjoying a particularly successful year, signaling positive trends within the company.
Community Engagement as a Growth Strategy
For von Borstel, the focus on community engagement has been pivotal for Hyperion’s growth. She described her efforts in building relationships through various local initiatives, including volunteering with Rotary, participating in Chamber of Commerce mixers, and sponsoring community events. These activities are not just beneficial for business; they foster a sense of belonging and support within the community.
Looking ahead, von Borstel is considering the strategic addition of new agents to her team. However, she emphasized the importance of ensuring that this growth aligns with the company’s foundational values. “Like a redwood in the forest, if a young tree grows too tall before its roots are firmly established, it becomes vulnerable,” she stated, highlighting the need for sustainable growth that prioritizes community ties.
Recently, von Borstel was invited to participate in a panel on community engagement at the inaugural Redwood Coast Women’s Conference, scheduled for September 25, 2023. This opportunity underscores the significance of her work and the connections she has cultivated. “This event embodies the spirit of empowerment, connection, and support that makes Humboldt so special,” she remarked, expressing her commitment to fostering authentic relationships and collaboration.
Emphasizing Authentic Relationships
Participating in the Women’s Conference allows von Borstel to share insights on how community engagement varies between rural and metropolitan areas. She noted the unique opportunities available in Humboldt, where genuine interactions often take precedence over digital marketing strategies. This focus on authentic engagement reinforces her belief in the strength of community ties.
As she reflects on the past year, von Borstel recognizes that the relationships she has built are crucial to Hyperion’s resilience. The invitation to speak at the conference validates her efforts and sets the stage for the next phase of growth. “We are ready for the next growth phase — perhaps adding to our team, authentically, thoughtfully, and strategically,” she stated.
Von Borstel encourages other business owners to maintain active engagement with their communities, asserting that such connections will support organizations through transitions and new opportunities. She believes that staying connected and authentic is essential for any business’s long-term success.
In her role as broker owner of Hyperion Humboldt Realty, von Borstel is dedicated to partnering with clients to achieve their real estate and financial goals while promoting economic growth in Humboldt. Additionally, she serves as a board director for the Greater Eureka Chamber of Commerce, Compass Community Credit Union, and as area governor for the Rotary Clubs of Eureka.
The journey of Hyperion Humboldt Realty serves as a testament to the power of community engagement, showcasing how businesses can thrive when rooted in authentic relationships and a commitment to local growth.
