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3CLogic has been chosen by Astreya Partners to integrate its Voice AI and contact center solutions with ServiceNow, marking a significant step towards modernizing IT managed services. Announced on October 1, 2025, this partnership aims to improve service delivery for Astreya’s diverse clientele, which includes six of the “Magnificent Seven” tech giants.
The collaboration underscores the growing demand for voice-first AI engagement platforms in the IT service sector. With a workforce of over 2,400 IT professionals spread across more than 40 countries, Astreya is dedicated to enhancing user experiences and driving digital transformation. The company identified the need for a conversational alternative to traditional email, which, although popular, can be inefficient for addressing complex requests.
Astreya’s CEO, Romil Bahl, stated, “Astreya is focused on staying ahead of the curve. With 3CLogic’s Voice AI and contact center solutions integrated into ServiceNow, we are strengthening our ability to deliver digital workplace services that scale, adapt, and continually raise the bar for service excellence.”
Transforming IT Service Management
3CLogic was selected after a thorough evaluation due to its ability to complement Astreya’s current investment in ServiceNow’s IT Service Management (ITSM). The integration is expected to streamline operations and enhance communication among specialized service desk teams, enabling a more efficient workspace.
This partnership will enhance Astreya’s Digital Workplace Services by introducing several new capabilities, including:
– **Omnichannel Platform**: By merging 3CLogic Voice with existing digital channels within ServiceNow, Astreya aims to eliminate inefficiencies caused by agents switching between systems, thus speeding up resolution times.
– **Voice AI & Automation**: The incorporation of Voice AI will allow for the automation of responses to common inquiries, intelligently escalating more complex issues to live agents as needed.
– **Real-time Transcription and Agent Optimization**: Agents will benefit from real-time call transcripts directly integrated into their workspace, which will assist with next-best actions and accelerate post-call tasks through generative AI call summaries.
– **AI Insights and Quality Assurance**: Utilizing Speech Analytics and AI-driven performance coaching, Astreya will be able to analyze and enhance its service desk teams without the need for extensive manual review.
According to Bob Doherty, Vice President of Sales at 3CLogic, “IT departments and services are the backbone to any modern organization. Weaving this level of functionality into existing ServiceNow workflows to drive exponential ROI is a no-brainer.”
Future Prospects and Expansion Plans
The integration of 3CLogic’s solutions is expected to not only enhance service delivery but also empower live agents, maximizing their effectiveness while reducing operational costs. Following the initial deployment, Astreya plans to extend these capabilities across additional divisions and managed service offerings.
Jothiganesh Nagarajan, Chief Operating Officer at Astreya, remarked, “We are teaming up with 3CLogic to revolutionize our ServiceDesk offerings with cutting-edge AI technology. This strategic partnership enables Astreya to deliver exceptional customer and employee experiences through intelligent self-service, conversational AI, and AI-powered sentiment analytics.”
3CLogic is a certified Technology and Advanced Platform Build partner of ServiceNow, offering solutions that enhance IT Service Management, Customer Relationship Management, and Human Resources Service Delivery products. The company will showcase its latest Voice AI and contact center capabilities at upcoming global events in Dallas, London, Chicago, New York, Munich, and Amsterdam.
For more information about 3CLogic and its innovative solutions, visit www.3clogic.com.
