URGENT UPDATE: Hollywood’s relationship with high-end fashion is evolving as brands and stars prepare for an upcoming webinar that could reshape red carpet strategies. Scheduled for September 4, 2024, at 11 a.m. EDT, The Hollywood Reporter and data firm Launchmetrics will explore how ambassadors can maximize their impact on brand visibility during red carpet events.
This webinar titled “Influence that Performs: The Playbook for High-Performing Ambassador Content” comes at a crucial time as the 2025 Emmy Awards approach on September 14. With the entertainment industry becoming increasingly interconnected with luxury fashion, understanding the dynamics of this relationship is vital for both stars and brands.
Recent data reveals astonishing figures illustrating this bond. For instance, Louis Vuitton dominated the fashion category at the 2025 Met Gala, racking up an incredible $55.2 million in Media Impact Value (MIV). Meanwhile, Chanel earned $16.9 million during the 2025 Academy Awards, showcasing the power of A-list talent like Lupita Nyong’o and Margaret Qualley.
The Power Rankings series, launched in partnership in December 2023, has transformed how brands quantify their red carpet influence. Utilizing the proprietary MIV algorithm, Launchmetrics measures posts, social media interactions, and editorial stories to provide a monetary value to a brand’s visibility. This transparency empowers luxury brands and their Hollywood ambassadors to strategize effectively for future appearances.
Beyond the mainstream fashion giants, the 2024 Grammy Awards revealed unexpected winners, with Jean Paul Gaultier and Vivienne Westwood leading the fashion rankings, thanks to powerful performances from artists like Chappell Roan and Taylor Swift, achieving MIVs of $9 million and $8.9 million respectively.
Notable moments, such as Adam Sandler donning Steph Curry 11 sneakers and Blue Ivy Carter stepping onto the stage in Dolly boots by Marina Larroudé, have propelled lesser-known brands into the spotlight, demonstrating the influence of social media in red carpet scenarios.
The upcoming webinar will feature industry leaders, including IMG Models vice president Mimi Yapor and designer Marina Larroudé, discussing crucial topics such as crafting a viral brand moment and the importance of aligning with the right ambassador. Laurie Brookins, a contributing writer for The Hollywood Reporter, will also share insights from the two-year journey of the Red Carpet Power Rankings, highlighting successes and pitfalls in this evolving landscape.
With the pressure mounting for both celebrities and brands to leverage red carpet appearances effectively, this webinar promises to deliver essential strategies for achieving brand success and visibility.
For more information on this pivotal event and to register, click here. Don’t miss out on these insights that could redefine your perspective on red carpet influence!
